Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krystal is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krystal performance in the United States and how they change over time
See what factors influence Krystal performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Krystal' competitors in the United States
An analysis of Krystal' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krystal, with a market performance percentile of 99, is a leading brand. This shows a strong market standing relative to competitors like Casey's, The Hampton Social, Nothing Bundt Cakes, Kura Revolving Sushi Bar, Firebirds Wood Fired Grill, and The Flying Biscuit Cafe.
Customer satisfaction reflects customer loyalty and likelihood of repeat business, impacting revenue and brand reputation.
Krystal's overall customer satisfaction is 50%, a 1.2pp decrease year-over-year. Satisfaction varies by state: Florida (58%), Kentucky (56%), Alabama (52%), Tennessee (51%), and Mississippi (46%). The trend shows fluctuations in customer satisfaction over the recent months.
Average check indicates how much customers spend per visit, crucial for revenue management and understanding spending habits.
Krystal's average check is $15.5, a 2% increase year-over-year. Average check amounts vary across states: Louisiana and Tennessee ($16.5), Mississippi ($16.1), Florida ($15.3), and Georgia ($15.0). The average check has been relatively stable over the last few months.
Number of outlets indicates brand reach and market presence, affecting accessibility and overall revenue potential.
Krystal has varying outlet counts by state: Georgia (100), Tennessee (74), Alabama (43), Florida (30), Mississippi (24), Kentucky (4), South Carolina (3), Louisiana (2), Arkansas (2), and Puerto Rico (1). This distribution highlights key markets.
Competitor analysis identifies key players brand's customers also visit and areas for competitive advantage and market share growth.
Krystal's top competitors based on customer cross-visitation are McDonald's (26.09%), Taco Bell (12.56%), Wendy's (12.46%), Burger King (11.74%), and Waffle House (10.34%). This indicates shared customer base with these fast-food chains.
Traffic workload analysis helps optimize staffing and resources based on peak hours, improving service efficiency and customer experience.
Krystal's peak traffic workload occurs between 11 AM and 1 PM, with the highest at 12 PM (72.32%). Traffic is lowest in the early morning hours (3-5 AM). This data informs staffing and operational adjustments.
Understanding consumer segments allows tailoring marketing efforts, enhancing engagement and brand affinity.
Krystal's customer base shows high affinity with Women (99%) and Men (101%). Among generations, Gen X is overrepresented (124%), while Gen Y (82%) and Gen Z (75%) are underrepresented. This suggests an opportunity to engage younger demographics.