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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Firebirds Wood Fired Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Firebirds Wood Fired Grill performance in the United States and how they change over time
See what factors influence Firebirds Wood Fired Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Firebirds Wood Fired Grill' competitors in the United States
An analysis of Firebirds Wood Fired Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Firebirds Wood Fired Grill holds a leading position with a market performance percentile of 99 in the United States. This demonstrates a strong competitive advantage, indicating high customer preference and solid market share, also brands like Kura Revolving Sushi Bar, Café Bastille, The Hampton Social, Bubba's 33, Krystal, and Kitchen + Kocktails By Kevin Kelley. These brands are within a similar percentile.
Customer satisfaction is crucial as it reflects customer loyalty and directly impacts brand reputation and revenue. Tracking CSAT helps identify areas for improvement.
Firebirds Wood Fired Grill demonstrates a solid customer satisfaction with an overall CSAT score of 76%, a 2.5pp increase year-over-year. States like Florida, Delaware, and Kansas show particularly high CSAT scores (85%, 85%, and 84% respectively), which highlights strong regional performance. However, monitoring CSAT trends monthly is vital to ensure sustained customer satisfaction.
Average check provides insight into spending habits and menu pricing effectiveness, influencing revenue strategies and profitability. It helps optimize pricing.
The overall average check for Firebirds Wood Fired Grill is $48.70, reflecting a slight decrease of 0.8% year-over-year. Mississippi and Nebraska exhibit the highest average check values ($55.90 and $55.40 respectively). Monitoring these trends monthly helps identify factors driving changes in customer spending.
Outlet count indicates brand reach and expansion. Tracking the number of outlets by state informs strategic decisions about market penetration and investment.
Firebirds Wood Fired Grill has a significant presence in North Carolina (8 outlets), followed by Virginia and Pennsylvania (7 outlets each). This distribution reveals key markets and potential areas for further expansion. Analyzing this data informs strategic growth and resource allocation decisions.
Understanding competitors helps refine marketing strategies and identify opportunities to differentiate the brand. It informs competitive positioning and strategic advantages.
McDonald's (7.24%), Chick-fil-A (4.71%), Starbucks (3.92%), Texas Roadhouse (3.48%), and First Watch (3.48%) are the top competitors based on cross-visitation patterns. These insights help Firebirds Wood Fired Grill refine its marketing strategies and identify opportunities to differentiate itself to retain and attract customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours. It aids in operational planning.
Traffic workload peaks between 17:00 and 19:00 (5:00 PM and 7:00 PM), with the highest workload at 18:00. This indicates the busiest hours for Firebirds Wood Fired Grill. Efficient staffing and resource allocation are crucial during these peak times to maintain service quality and customer satisfaction.
Analyzing consumer segments by gender and generation helps tailor marketing and positioning, maximizing engagement. Affinity insights improve customer understanding.
Women are slightly under-indexed (99) and Men are slightly over-indexed (101). Gen X shows a high affinity (136), while Gen Y is somewhat represented (82). Gen Z consumers are under-indexed (63). These insights informs targeted marketing and positioning strategies to maximize engagement with each segment.