Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Philippines and how they change over time
See what factors influence KFC performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Philippines
An analysis of KFC' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
KFC in the Philippines has a leading Market Performance with a percentile of 99, indicating it captures a significant share of customer traffic. This positions KFC strongly against competitors like Mang Inasal, Chowking, Starbucks, McDonald's, Vikings, and Burger King, which all share a similar high-performance bracket.
Customer Satisfaction (CSAT) indicates customer loyalty and overall brand perception, crucial for business growth and sustainability.
KFC in the Philippines demonstrates high customer satisfaction with an overall CSAT of 72%, a significant increase of 39.3 percentage points year-over-year. CSAT varies by region, with Calabarzon leading at 79% and the Cordillera Administrative Region at 48%. This data indicates areas for targeted improvements to enhance customer experiences.
Average Check reflects customer spending per transaction, providing insights into pricing strategy and customer purchase behavior.
The average check for KFC in the Philippines is PHP 484, showing an 11.8% increase year-over-year. Regional variations exist, with Cordillera Administrative Region having the highest average check (PHP 566.7) and Metro Manila the lowest (PHP 465.7). This suggests potential regional differences in order composition or pricing.
Number of Outlets indicates brand reach and market presence, influencing accessibility and brand visibility for customers.
KFC has a strong presence in the Philippines, with 174 outlets in Metro Manila, reflecting its largest market. Calabarzon follows with 88 outlets. This distribution indicates strategic prioritization of key regions for market coverage.
Competitor analysis reveals direct rivals for customers, crucial for strategic positioning and competitive advantage.
KFC's top competitors in the Philippines are Jollibee (30.65% cross-visitation), McDonald's (21.44%), and Starbucks (10.22%). Chowking (5.53%) and Mang Inasal (5.03%) also compete for KFC's customer base. This data shows where KFC customers also spend their money.
Traffic Workload highlights peak hours, enabling efficient staffing and resource allocation to meet customer demand.
KFC in the Philippines experiences peak traffic between 10 AM and 8 PM, with the highest workload around 6 PM (61.51%) and 7 PM (62.37%). Traffic workload is lowest between 1 AM and 5 AM, indicating a need for optimized staffing during peak times.
Consumer Segments show who's visiting KFC. This helps to focus on marketing, and customer engagement efforts.
KFC's customer base shows a strong affinity with women (index 78) and men (index 113). Among generations, Gen X (index 110) and Gen Y (index 104) are more overrepresented compared to Gen Z (index 95). High index scores represent over-indexed (i.e., has higher-than-average engagement or interest).