Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Jollibee performance in the Philippines and how they change over time
See what factors influence Jollibee performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Philippines
An analysis of Jollibee' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share, reflected by foot traffic, is crucial for assessing brand strength and customer preference relative to industry rivals.
Jollibee holds a leading position with a market performance score of 99 in the Philippines, indicating it's in the top 1% of brands. This high percentile suggests strong market dominance compared to peers like Gerry's Grill, Vikings, McDonald's, Chowking, KFC, and Mang Inasal, all positioned in a similar leading range.
CSAT reflects brand perception and loyalty. Tracking it over time identifies areas for improvement and measures the impact of customer experience initiatives.
Jollibee's overall customer satisfaction stands at 58%, up by 4.7 percentage points year-over-year. Mimaropa region leads with 81%, showing a significant increase of 22.4 percentage points. This positive trend suggests enhanced customer experiences across regions.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities for upselling.
Jollibee's overall average check is PHP 385.6, a decrease of 8.4% year-over-year. Ilocos Region has the highest average check at PHP 536.9. This indicates a need to analyze spending habits and potentially adjust offerings.
Outlet count reflects market reach and brand accessibility. It's a key indicator of growth and expansion strategies within the industry.
Jollibee has a substantial presence in the Philippines, with 351 outlets in Metro Manila. Calabarzon follows with 204 outlets. This distribution shows strong market penetration in key regions.
Understanding competitor visitation patterns reveals shared customer base and opportunities for targeted marketing and competitive differentiation.
McDonald's leads as Jollibee's top competitor with a cross-visitation rate of 25.15%. Starbucks (9.71%), Mang Inasal (5.97%), Chowking (5.44%), and KFC (3.76%) also attract Jollibee customers, highlighting shared market interests.
Traffic workload analysis by hour helps optimize staffing, manage resources, and tailor promotions to peak and off-peak times.
Jollibee experiences peak traffic workload between 17:00 and 19:00 (5:00 PM to 7:00 PM), reaching a high of 71.68 around 18:00 (6:00 PM). Traffic is lowest between 2:00 and 4:00 AM, informing operational adjustments.
Understanding consumer demographics allows targeted campaigns, product innovation, and messaging that resonates with key audiences, enhancing marketing ROI.
Jollibee's customer base is heavily skewed towards women (affinity index of 69), while men are overrepresented(affinity index of 118). Gen X shows a high affinity index of 131, Gen Y with 98 and Gen Z an affinity index of 83, indicating varying levels of engagement across generations.