Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Vikings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Vikings performance in the Philippines and how they change over time
See what factors influence Vikings performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Vikings' competitors in the Philippines
An analysis of Vikings' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, showing the brand's foot traffic share.
Vikings has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in the Philippines. This top 1% ranking demonstrates a very strong market presence relative to peers like McDonald's, Jollibee, Chowking, Gerry's Grill, KFC and Mang Inasal.
CSAT reflects customer happiness. A higher score suggests strong brand loyalty and positive experiences.
Vikings' overall customer satisfaction is 95%, a 3.9 percentage point increase year-over-year. Negros Island Region and Central Luzon show the highest CSAT (99%). Metro Manila and Central Visayas both have a CSAT of 95%, which indicates high, but relatively lower satisfaction than other regions.
Average Check indicates spending per customer. A higher value can mean increased revenue per transaction.
The overall average check for Vikings is 1.2K PHP, a 5.5% increase year-over-year. Calabarzon has the highest average check at 1.3K PHP. All other regions, including Davao Region, Central Luzon, Central Visayas, and Negros Island Region, have an average check of 1.2K PHP.
Outlet count shows brand reach. More stores often mean greater market penetration and customer access.
Vikings has 11 outlets in Metro Manila, representing the largest concentration of its stores. Calabarzon has 2 outlets, while Central Visayas, Davao Region, Negros Island Region, Western Visayas and Central Luzon each have 1 outlet.
Understanding competitors shows customer choices and helps position the brand in the market.
The top competitors based on customer cross-visitation are Jollibee (10.02%), McDonald's (8.61%), Gerry's Grill (8.61%), Starbucks (7.38%), and Blackbird Makati (3.51%). Jollibee is the most frequently visited by Vikings' customers.
Traffic workload reveals peak hours. Knowing peak times helps optimize staffing and service.
Vikings experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (75.02). Traffic starts increasing at 11:00, peaks in the evening, and declines significantly after 21:00.
Consumer segments highlight key demographics, enabling targeted marketing and positioning strategies.
Women (118 index) are overrepresented compared to men (89 index). Gen Z (134 index) and Gen Y (99 index) are more represented than Gen X (58 index), indicating a higher affinity of younger generations towards the brand.