Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Philippines and how they change over time
See what factors influence McDonald's performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Philippines
An analysis of McDonald's' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in its industry.
McDonald's holds a leading market performance in the Philippines, ranking in the top 1% within the Cafe & Restaurants industry. This signifies a strong competitive position, with performance peers Vikings, Chowking, Jollibee, KFC, Gerry's Grill and Mang Inasal.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT trends helps identify areas for improvement and maintain customer loyalty.
McDonald's overall CSAT is 46%, a 1.8 percentage points decrease year-over-year. Regional CSAT varies, with Caraga at 83% and Mimaropa at 78% showing the highest satisfaction levels, while Central Visayas shows 53%.
Average check reveals customer spending habits. Monitoring this metric aids in menu optimization and promotional strategy effectiveness.
McDonald's average check in the Philippines is PHP 390.9, a slight decrease of 0.2% year-over-year. Cordillera Administrative Region has the highest average check at PHP 522, indicating higher spending habits compared to other regions.
Outlet count indicates brand reach and market penetration. Tracking outlets reveals geographic strengths and expansion opportunities.
McDonald's has a significant presence in the Philippines, with 266 outlets in Metro Manila and 181 in Calabarzon. This suggests a strong market presence in these key regions, with potential for further expansion in other areas.
Competitor analysis highlights competitive landscape, and understanding overlap informs strategies to differentiate and attract customers.
Jollibee is McDonald's primary competitor, with a cross-visitation rate of 31.78%. Starbucks follows with 11.62%, indicating substantial customer overlap. Mang Inasal, Chowking and Gerry's Grill are also competitors.
Traffic workload insights helps optimize staffing and resources. Analyzing traffic patterns ensures smooth operations and customer satisfaction.
McDonald's in the Philippines experiences peak traffic workload between 6 PM and 8 PM (hod 18-20), reaching 65.49%-68.31%. Traffic is lowest in the early morning hours, indicating the need for resource adjustments during these periods.
Understanding consumer segments is vital for focused marketing. Affinity insights inform targeted strategies and optimize positioning.
McDonald's consumer base shows a high affinity among women (124%) and Gen X (122%), suggesting over-representation compared to the average consumer. This implies a stronger connection/engagement within these groups and opportunity for targeted campaigns.