Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chowking is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chowking performance in the Philippines and how they change over time
See what factors influence Chowking performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Chowking' competitors in the Philippines
An analysis of Chowking' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chowking's market performance percentile is 99, a leading position, indicating a strong competitive presence. Chowking outperformes McDonald's, KFC, Vikings, Mang Inasal, Jollibee, and Starbucks.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores often correlate with positive brand perception.
Chowking's overall customer satisfaction is 80%, a substantial 32.8 percentage point increase year-over-year. Soccsksargen leads with 96%, followed by Northern Mindanao at 92% and Metro Manila with 84%. The CSAT score grew from 79.32 in April to 79.89 in June.
Average check reveals spending habits, informing pricing and menu strategies. Growth indicates increased customer spend per visit.
Chowking's overall average check is PHP 439.30, a 10.2% increase year-over-year. Cordillera Administrative Region has the highest average check at PHP 636.80, while Metro Manila's average check is PHP 463.80. Average check decreased from 465.48 in April to 367.26 in June.
Outlet count reflects brand reach and growth strategy. Expansion indicates investment and confidence in market potential.
Chowking has the most outlets in Metro Manila (130), followed by Calabarzon (82) and Central Luzon (49). The number of outlets provides insights into regional market penetration.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and marketing efforts.
Chowking's top competitors based on cross-visitation are Jollibee (33.89%), McDonald's (23.27%), and Starbucks (9.85%). This data highlights the brands frequently visited by Chowking's customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Chowking experiences peak traffic workload between 18:00 and 19:00, reaching 63.40% and 63.26% respectively. The lowest traffic workload is between 3:00 and 5:00.
Understanding consumer segments by gender and generation informs targeted marketing, improving relevance and engagement.
Chowking's consumer base shows Women are overrepresented with an affinity index of 77%, while Men have an affinity of 114%. Gen X consumers demonstrate high affinity with an index of 123%, while Gen Y and Gen Z are underrepresented with an index of 93%.