Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Philippines and how they change over time
See what factors influence Burger King performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Philippines
An analysis of Burger King' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals competitive strength and customer preference, vital for strategic decisions.
Burger King holds a leading market performance in the Philippines with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position relative to peers like BOTEJYU, Starbucks, Texas Roadhouse, Mang Inasal, KFC and Kim's Ramyun.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, influencing purchasing decisions and long-term growth.
Burger King in the Philippines shows a strong customer satisfaction with an overall CSAT of 82%, a 16.1 percentage point increase year-over-year. Davao Region leads with 99%, while Metro Manila, Central Luzon, and Western Visayas show positive growth. Calabarzon experienced a decline.
Average Check indicates customer spending per visit, impacting revenue and profitability metrics.
Burger King's overall Average Check in the Philippines is 431.7 PHP, a 5.4% increase year-over-year. Soccsksargen leads with 518.6 PHP. Metro Manila and Calabarzon have lower average checks, while Central Visayas and Central Luzon are also significant.
Outlet distribution shows market reach and accessibility, directly impacting customer convenience and sales volume.
Burger King has a significant presence in the Philippines, with 60 outlets in Metro Manila. Calabarzon and Central Luzon each have 24 outlets. Other regions have fewer outlets, indicating potential areas for expansion like Ilocos Region, Davao Region and Northern Mindanao with 2 outlets each.
Competitive analysis identifies key rivals, guiding strategies to enhance market position and customer engagement.
Jollibee and McDonald's are the primary competitors for Burger King in the Philippines, with cross-visitation rates of 33.46% and 24.56% respectively. Starbucks, Chowking and Gerry's Grill also attract Burger King customers, but to a lesser extent.
Traffic workload identifies peak hours, optimizing staffing and resource allocation for enhanced service efficiency.
Burger King in the Philippines experiences peak traffic between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload around 18:00 (6 PM) at 65.03%. Traffic gradually increases from 6:00 (6 AM), indicating optimal times for promotions and staffing adjustments.
Consumer segment insights enable targeted marketing, tailoring campaigns to resonate with specific demographic groups.
Burger King customers in the Philippines show a higher affinity towards women (116%) and Gen X (159%). This suggests that marketing should focus on messaging and channels that appeal to these demographics, while Gen Z is under-indexed (71%) compared to Men and Gen X.