Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Guatemala and how they change over time
See what factors influence KFC performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Guatemala
An analysis of KFC' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's foot traffic share, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
KFC in Guatemala holds a leading market performance, ranking in the top 1% among its peers. This superior percentile indicates a strong competitive position, suggesting high customer preference and market dominance relative to competitors like Starbucks, Restaurante Giratorio Vista Quince, Wisdom, Castor's Pizza, Bar Sublime and Cafe Cafe Guatemala.
Customer satisfaction (CSAT) reflects brand perception, directly influencing loyalty, repurchase rates, and word-of-mouth referrals.
KFC's overall customer satisfaction in Guatemala is 48%, a decrease of 3.7 percentage points year-over-year. The Guatemala Department shows a CSAT of 44%, with a significant decrease of 12 percentage points. Monitoring and addressing these decreases is crucial for improving customer loyalty.
Average check reveals customer spending habits, reflecting menu appeal and pricing strategy effectiveness.
The overall average check for KFC in Guatemala is 92.4 GTQ, a decrease of 8.6% year-over-year. Chimaltenango shows an average check of 105.8 GTQ, while Guatemala Department has an average of 91.1 GTQ. Monitoring these trends can inform menu and pricing adjustments.
Outlet count indicates market presence, reflecting brand reach and growth within the Cafe & Restaurants industry.
KFC has 13 outlets in Guatemala Department, 1 in Chimaltenango and 1 in Chiquimula. Guatemala Department accounts for a major share of KFC's outlets in Guatemala.
Competitor analysis identifies key rivals, guiding strategic positioning and competitive response.
McDonald's (29.81%) and Pollo Campero (25%) are the top competitors that KFC's customers also visit in Guatemala. San Martín (17.31%), Taco Bell (11.54%) and Burger King (11.54%) also share customer overlap.
Traffic workload reveals peak hours, informing staffing and resource allocation for optimal service.
KFC in Guatemala experiences peak traffic between 12:00 PM and 2:00 PM, with workload reaching 57.67% and 59.54% respectively. Minimal traffic is observed during the early morning hours.
Consumer segments are vital for targeted marketing, optimizing products, and enhancing customer engagement.
Women are overrepresented in KFC’s customer base with an affinity index of 78%, while Men have an affinity index of 110%. Gen Y has a high affinity (168%) towards KFC. These over/underrepresentation indexes allow for the better understanding and tailored marketing.