Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Jollibee performance in the Malaysia and how they change over time
See what factors influence Jollibee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Malaysia
An analysis of Jollibee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Jollibee in Malaysia holds a leading market performance percentile of 99, placing it in the top 1% of brands. This signifies a strong market presence and high customer preference relative to its peers such as Uncle Five (Sutera) Coffee, Arthur's Storehouse - Pavilion, Xiang Xiang Hunan Cuisine, Shang Jia Dim Sum 尚佳点心 ( Keponggi ), Nasi Kandar Hijrah Kota Masai, and Uncle Five Coffee @ Kulai, who all share the same performance tier.
Customer satisfaction (CSAT) reflects customer happiness, which is crucial for loyalty, brand reputation, and long-term business success.
Jollibee's overall customer satisfaction in Malaysia is 61%, a slight increase of 0.6 percentage points year-over-year. Satisfaction varies by state, with Selangor showing the highest CSAT at 72% (up by 16.9pp), while Malacca has the lowest at 36% (down by 12.5pp). The CSAT trend fluctuated between 51.19% and 67.26% during the observed period.
Average check reflects spending per customer, essential for revenue insights and informs pricing and promotional strategies.
The overall average check for Jollibee in Malaysia is 38.6 MYR, a 3% increase year-over-year. Malacca has the highest average check at 50 MYR, while Kuala Lumpur has the lowest at 31.3 MYR. The average check fluctuated between 36.67 MYR and 39.93 MYR during the reporting period.
Outlet count indicates brand reach, influencing market share and accessibility for consumers in different locations.
Jollibee has the highest number of outlets in Selangor and Kuala Lumpur, with 7 each. Johor has 4 outlets, while Malacca and Sabah each have 1 outlet. This distribution shows a concentration of Jollibee's presence in Selangor and Kuala Lumpur.
Identifying key competitors helps understand market dynamics, benchmark performance, and refine competitive strategies for growth.
The top competitors for Jollibee in Malaysia, based on cross-visitation, are McDonald's (13.12%), KFC (9.95%), ZUS Coffee (4.52%), Pizza Hut (3.62%), and Nando's (3.17%). This indicates that customers who visit Jollibee also frequently visit these brands.
Analyzing traffic patterns helps optimize staffing, manage inventory, and improve customer experience during peak hours.
Jollibee's traffic workload in Malaysia varies significantly by hour of day (HOD). Peak traffic occurs between 18:00 (62.26) and 20:00 (62.41 and 64.20), while traffic is minimal between midnight and 8:00. This data informs operational adjustments to meet demand.
Understanding consumer segments allows for targeted marketing, product development, and tailored customer experiences, maximizing engagement.
Among Jollibee's customers in Malaysia, women are overrepresented with an affinity index of 87, while men have an affinity index of 109. Generation Y also shows a high affinity (108), while Gen X has an affinity of 83 and Gen Z of 94.