Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Imo's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Imo's Pizza performance in the United States and how they change over time
See what factors influence Imo's Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Imo's Pizza' competitors in the United States
An analysis of Imo's Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Imo's Pizza, with a market performance percentile of 99, is a leading brand, indicating a strong market presence. This high percentile shows significant customer preference relative to competitors like Brothers Brunch House, DIG, La Fontana Ristorante, Tempo, Copeland's of New Orleans, and Q39, which are also in the same leading percentile range.
Customer satisfaction (CSAT) measures how happy customers are, directly impacting loyalty and brand reputation. It is key to growth.
Imo's Pizza has an overall CSAT of 71%, a slight increase year-over-year. CSAT varies by state: Missouri shows 72% with a 2.9pp increase, Kansas is at 67% with a significant decrease of -24.4pp, and Illinois is at 63% with a decrease of -2.1pp. Recent months show fluctuations, peaking in June 2025.
Average check reflects customer spending per visit, crucial for revenue analysis and understanding pricing effectiveness.
Imo's Pizza's average check is $23.9, a 3.7% increase year-over-year. Illinois has the highest average check at $28.4 USD, while Missouri's is $23.5 USD, and Kansas is $20.9 USD. Recent months show fluctuations, peaking in May 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility to consumers.
Imo's Pizza has 82 outlets in Missouri, 13 in Illinois, and 2 in Kansas. Missouri has the most outlets, indicating a strong regional presence there. This shows where Imo's Pizza currently focuses its physical presence.
Identifying competitors helps understand the competitive landscape and benchmark performance against key rivals.
Imo's Pizza's top competitors based on cross-visitation are McDonald's (15.91%), Taco Bell (9.85%), White Castle (6.25%), Sonic Drive-In (6.06%), and Jack in the Box (4.73%). This indicates customers who visit Imo's Pizza also frequent these fast-food chains.
Traffic workload by hours shows peak times, aiding staffing and marketing to match customer demand.
Imo's Pizza experiences peak traffic between 10 AM and 10 PM, with highest traffic workload at 61.09 between 5 PM-6 PM, and 61.01 between 6 PM-7 PM. Traffic is minimal during the early morning hours.
Consumer segments highlight key demographics, enabling tailored marketing and product development strategies.
Imo's Pizza shows high affinity with women (97) and men (103). It is most popular among Gen X (127), indicating a strong resonance with this demographic, and under indexed among Gen Y (91) and Gen Z (55).