Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
DIG is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence DIG performance in the United States and how they change over time
See what factors influence DIG performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of DIG' competitors in the United States
An analysis of DIG' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, showing the brand’s share of foot traffic in its industry.
DIG holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in the United States, indicating it is within the top 1% of brands. Performance peers in the same percentile range include Brothers Brunch House, Imo's Pizza, La Fontana Ristorante, Tempo, Copeland's of New Orleans, and Q39. This high percentile reflects strong customer preference and a significant share of the market.
Customer Satisfaction measures brand perception and loyalty. High CSAT scores correlate with customer retention and positive word-of-mouth.
DIG's overall customer satisfaction (CSAT) is 87%, a 6.1 percentage point increase year-over-year. CSAT varies by state: Connecticut (96%), New Jersey (87%), New York (87%), Pennsylvania (85%), and Massachusetts (85%). Massachusetts experienced a decrease of -5.2 percentage points, while Pennsylvania saw a substantial increase of 26.4 percentage points. The trend over the last three months shows CSAT fluctuating between 84.59% and 87.25%.
Average Check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend.
The overall average check for DIG is $17.50, a 1.7% increase year-over-year. By state, the average check is: New Jersey ($20.60), New York ($17.90), Pennsylvania ($17.40), Connecticut ($17.10), and Massachusetts ($15.40). The trend over the last three months shows the average check fluctuating between $14.69 and $18.32.
Outlet count indicates market presence and brand reach. A higher number suggests broader availability and potential revenue.
DIG has the most outlets in New York (21), followed by Massachusetts (5), Pennsylvania (2), and one each in Connecticut, New Jersey, Virginia, District of Columbia, and Maryland. Most of DIG's presence is concentrated in New York and Massachusetts.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
DIG's top competitors based on customer cross-visitation are McDonald's (4.60%), CAVA (4.21%), Chipotle Mexican Grill (2.68%), The Cheesecake Factory (2.30%), and Starbucks (2.30%). These brands are frequented by DIG's customers, highlighting their competitive relevance.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
DIG experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (62.97%). Traffic is minimal before 10 AM and after 9 PM, indicating typical restaurant hours. Staffing and resource allocation should be maximized during peak hours to ensure optimal customer service.
Analyzing consumer segments informs targeted marketing, tailoring strategies to specific demographic preferences and behaviors.
DIG's customer base shows a high affinity towards women (97%) and men (102%). Among generations, Gen Z is highly represented (199%), followed by Gen Y (122%), while Gen X is underrepresented (50%). This data suggests targeted marketing towards the leading segments.