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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hip Hop Fish & Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hip Hop Fish & Chicken performance in the United States and how they change over time
See what factors influence Hip Hop Fish & Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Hip Hop Fish & Chicken' competitors in the United States
An analysis of Hip Hop Fish & Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting its competitive strength and customer preference in the industry.
Hip Hop Fish & Chicken's market performance is at the 99th percentile, indicating a leading position. This signifies the brand captures a significant share of customer traffic compared to its peers, such as K&W Cafeteria, Red Cow, Zip's Drive In, Frisco Diner, Mama Margies Mexican Restaurant, and The Best Sichuan, all within the same percentile.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand perception, directly influencing repeat business and positive word-of-mouth.
Hip Hop Fish & Chicken's overall CSAT is 68%, a 2.1 percentage point increase year-over-year, demonstrating improved customer sentiment. In Maryland, the CSAT is also 68%, showing a growth of 3.2 percentage points, highlighting the positive trend in customer experience. The CSAT shows the level of customer loyalty and brand health.
Average check reveals customer spending habits and informs pricing strategies, influencing revenue and profitability through individual transaction values.
Hip Hop Fish & Chicken's overall average check is $20.40, reflecting an 8.5% decrease year-over-year, indicating customers are spending less per visit. Maryland's average check is $20.30, showing no growth. Continuous monitoring is needed to see if this trend is consistent, and if it causes substantial impact on revenue.
The number of outlets reflects brand's reach and market presence. Outlet distribution informs expansion strategies and revenue potential across geographies.
Hip Hop Fish & Chicken has 36 outlets in Maryland and 2 in the District of Columbia. Maryland represents the majority of their current outlet footprint, indicating a strong regional concentration. Expansion to other regions and states can be seen from this data.
Identifying top competitors through cross-visitation patterns provides insights into customer preferences, market dynamics, and potential competitive threats.
McDonald's (19.57%), Dunkin' (11.41%), IHOP (6.52%), Chick-fil-A (5.98%), and Taco Bell (5.43%) are the top competitors for Hip Hop Fish & Chicken, based on customer cross-visitation. This indicates that Hip Hop Fish & Chicken's customers also frequent these brands, possibly to get additional or alternative meals.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak and off-peak times.
Hip Hop Fish & Chicken experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6 PM (66.79%). There is a slow workload between 10 PM and 9 AM. These insights can help to focus on optimizing efficiency.
Analyzing consumer segments by Gender and Generation informs targeted marketing, positioning strategies, and how to tailor your brand and products to particular audiences.
Hip Hop Fish & Chicken has a high affinity with women (98) and men (101). The brand also indexes high with Gen X (105) and Gen Y (113), indicating these generations are overrepresented among its customer base. Gen Z is underrepresented (47). This data is not percentage, only the affinity for particular demography.