Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pho is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pho performance in the United Kingdom and how they change over time
See what factors influence Pho performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Pho' competitors in the United Kingdom
An analysis of Pho' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pho is a leading brand in the Cafe & Restaurants industry in the United Kingdom, with a market performance percentile of 99. This indicates a strong competitive position. Peers in the same range: Mowgli Street Food, Black Sheep Coffee, Royal Nawaab, Las Iguana's, Heavenly Desserts, Pizza Pilgrims.
Customer Satisfaction reflects how well the brand meets customer expectations, influencing loyalty and repeat business.
Customer satisfaction for Pho in the United Kingdom is high, with an overall CSAT of 93%, a 3.6 percentage point increase year-over-year. England shows 93%, Scotland 92%, and Wales 88%. CSAT increased between April and May 2025, then slightly decreased.
Average Check tracks the average amount customers spend per visit, impacting overall revenue and profitability.
The average check for Pho in the United Kingdom is £28, up 1.6% year-over-year. Scotland has the highest average check at £30.3, England has £27.8, and Wales £26.8. The average check decreased between April and June 2025.
Number of Outlets indicates brand's reach and expansion efforts, reflecting growth and market penetration.
Pho has a total of 45 outlets in the United Kingdom. Most outlets are in England (41), followed by Scotland (3) and Wales (1).
Identifying key competitors helps a brand understand its competitive landscape and refine its strategies.
The top competitors for Pho in the United Kingdom, based on customer cross-visitation, are Dishoom (2.85%), Rosa's Thai (2.85%), McDonald's (1.98%), Nando's (1.98%), and Bill's (1.90%).
Traffic Workload shows peak hours, enabling optimal staffing and resource allocation for maximum efficiency.
Pho experiences peak traffic workload between 17:00 and 20:00, with the highest activity at 19:00 (57.96%). Traffic is minimal between 0:00 and 10:00.
Understanding consumer segments enables targeted marketing, optimizing customer engagement and brand relevance.
Pho's customer base in the United Kingdom shows a high affinity for women (125) and Gen Z (177), indicating a strong representation compared to the average consumer. Gen Y is also over-represented (118). Gen X (62) are under-indexed.