Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Giraffas is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Giraffas performance in the Brazil and how they change over time
See what factors influence Giraffas performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Giraffas' competitors in the Brazil
An analysis of Giraffas' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Giraffas, with a Market Performance of 99, is a leading brand in Brazil's Cafe & Restaurants industry. This high percentile means Giraffas captures a significant portion of customer traffic, demonstrating strong market presence and customer preference compared to peers like Mundo Animal Lanchonete Temática, Subway, Bob's, Mana Poke, Habib's, and Pizzaria, who share a similar high-performance range.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps improve service, retain customers, and boost brand reputation in the Cafe & Restaurants sector.
Giraffas boasts a 74% overall customer satisfaction in Brazil, a significant 31.7 percentage point increase year-over-year. Satisfaction varies regionally, with the North Region at 86% and Northeast Region at 52%. This suggests targeted strategies are needed to elevate satisfaction in lower-performing regions to match the brand's overall positive trend.
Average check reveals spending habits. Monitoring this metric identifies trends to optimize pricing strategies in the Cafe & Restaurants sector.
Giraffas' average check is 54.6 BRL, a 5.8% increase year-over-year. Regionally, Central-West leads at 57 BRL, while the Northeast lags at 46 BRL. These regional differences suggest variations in menu preferences or economic factors, informing localized marketing or menu adjustments to maximize revenue.
Outlet count indicates market presence and expansion. Monitoring this metric shows brand reach in the Cafe & Restaurants sector.
Giraffas has the most outlets in the Southeast Region (145), followed by the Central-West (123). The North Region has the fewest (26). The distribution indicates strategic focus and infrastructure variations across regions. Expansion opportunities may exist in under-represented regions to grow brand presence.
Competitor analysis identifies rivals. This reveals competitive positioning and insights to improve customer acquisition in the Cafe & Restaurants sector.
Giraffas' customers also frequently visit McDonald's (9.03%), Burger King (6.09%), and Coco Bambu (3.74%). This cross-visitation indicates direct competition. To strengthen market share, Giraffas could focus on differentiating its offerings or promotions to capture a greater portion of shared customer traffic.
Traffic workload shows peak hours. Understanding traffic helps optimize staffing and service in the Cafe & Restaurants sector.
Giraffas experiences peak traffic between 10 AM and 8 PM, with the highest workload at 1 PM (55.85). Low traffic occurs overnight. Optimizing staffing and promotions during peak hours can maximize sales. Strategic marketing can boost traffic during slower hours.
Consumer segments inform targeted marketing. Understanding demographics refines marketing in the Cafe & Restaurants sector.
Giraffas' customer base has a higher affinity towards women (index 104) compared to men (index 97), indicating women are overrepresented relative to the average consumer. Gen Y (index 151) shows a significantly higher affinity compared to Gen X (index 43), indicating Gen Y is highly engaged. These insights enable Giraffas to tailor marketing to resonate with its core demographics.