Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Brazil and how they change over time
See what factors influence Burger King performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Brazil
An analysis of Burger King' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference.
Burger King holds a leading position with a percentile of 99, placing it in the top 1% of brands in Brazil's Cafe & Restaurants industry. This high percentile signifies a strong market presence relative to peers like McDonald's, Outback Steakhouse, Coco Bambu, Mania de Churrasco! Prime Steak & Burger, Cacau Show - Chocolates, and Habib's, all of whom share a similar performance percentile.
CSAT reflects customer loyalty, influencing repeat business and brand advocacy, which are vital for sustained growth.
Burger King's overall CSAT in Brazil is 45%, a 1.9 percentage point increase year-over-year. Regional CSAT varies significantly, with the Northeast Region showing the highest satisfaction at 58% and the North Region experiencing a decrease of 8.2 percentage points. This indicates varying customer experiences across different regions.
Average check indicates customer spending per visit, impacting revenue and profitability. It highlights pricing strategy effectiveness.
The overall average check for Burger King in Brazil is 51.1 BRL, a 6.6% increase year-over-year. The Central-West Region has the highest average check at 55.6 BRL. These figures show that customers are spending more, on average, compared to the previous year, which improves the revenue.
Outlet count signifies brand reach and accessibility, directly impacting market penetration and revenue potential in Brazil.
Burger King has 619 outlets in the Southeast Region, the highest number in Brazil. The South Region follows with 140 outlets. This distribution highlights the Southeast Region as the brand's strongest market in terms of physical presence.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
McDonald's is the top competitor with a cross-visitation rate of 17.17%. Churrascaria Anhembi has a cross-visitation rate of 5.52%. These cross-visitation rates reveals, that Burger King's customers also frequently visit McDonald's and Churrascaria Anhembi.
Traffic workload distribution highlights peak hours, enabling efficient staffing and optimized service delivery for the restaurant.
Peak traffic workload for Burger King in Brazil occurs between 18:00 and 20:00, with the highest workload at 54.48% at 19:00. The lowest traffic workload is between 4:00 and 7:00. These trends highlight the need for optimal staffing during the evening hours.
Understanding consumer segments allows for targeted marketing strategies that resonate with specific demographic groups, improving engagement.
Women are overrepresented among Burger King's customers in Brazil (affinity index of 78), while men are highly overrepresented (affinity index of 117). Gen X and Gen Y show affinity indexes of 92 and 97, respectively, suggesting an average level of engagement, and Gen Z has an affinity index of 84. This data can inform tailored marketing campaigns.