Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Brazil and how they change over time
See what factors influence McDonald's performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Brazil
An analysis of McDonald's' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Brazil has a MARKET PERFORMANCE percentile of 99, which indicates a leading position. This signifies that McDonald's captures a significant portion of customer visits compared to its competitors like Burger King, Coco Bambu, Outback Steakhouse, Mania de Churrasco! Prime Steak & Burger, Cacau Show - Chocolates, and Habib's.
Customer Satisfaction is crucial as it reflects customer loyalty and impacts brand reputation and repeat business in the Cafe & Restaurants industry.
McDonald's in Brazil has an overall customer satisfaction (CSAT) of 31%, a decrease of 9.9 percentage points year-over-year. Regional CSAT varies, with the North and Northeast regions at 40%, while the Southeast and South regions stand at 30%, and the Central-West region lags at 29%. This decline indicates a need to address customer concerns to improve satisfaction levels across all regions.
Average Check is a key indicator of revenue per transaction, influencing overall profitability and reflecting customer spending habits.
McDonald's in Brazil has an overall average check of 55.7 BRL, a 10.6% increase year-over-year. The Southeast region leads with an average check of 56.8 BRL. This increase suggests customers are spending more per visit, potentially due to menu price adjustments or increased order sizes.
Number of Outlets indicates brand's market presence and accessibility, affecting market share and customer reach in the Cafe & Restaurants industry.
McDonald's in Brazil has a strong presence, with 895 outlets in the Southeast region, 209 in the South, 155 in the Northeast, 76 in the Central-West, and 16 in the North region. The high concentration in the Southeast indicates a strategic focus on this key market.
Competitor analysis identifies key rivals and their customer overlap, aiding in strategic positioning and competitive advantage.
McDonald's in Brazil sees Burger King as its primary competitor, with a cross-visitation rate of 9.86%. Other notable competitors include Outback Steakhouse (3.96%), Habib's (3.17%), Coco Bambu (2.77%), and Madero (2.12%). Understanding these cross-visitation patterns can inform strategies to retain customers and attract those who also visit competitors.
Traffic Workload insights help optimize staffing and operations, ensuring efficient service during peak hours and resource allocation.
McDonald's in Brazil experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 6:00 PM (57.21). The lowest traffic occurs between 3:00 AM and 5:00 AM. This traffic pattern informs staffing and operational decisions to meet customer demand efficiently throughout the day.
Consumer segments inform targeted marketing, tailoring strategies to resonate with distinct demographic groups and maximize engagement.
McDonald's in Brazil shows that women (83) are overrepresented, while men (113) are underrepresented. Generation X (121) is highly represented, while Generation Y (93) and Generation Z (90) are underrepresented. These insights inform targeted marketing and positioning strategies.