Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Genghis Grill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Genghis Grill performance in the United States and how they change over time
See what factors influence Genghis Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Genghis Grill' competitors in the United States
An analysis of Genghis Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, gauging customer preference and competitive positioning within the Cafe & Restaurants industry.
Genghis Grill's market performance is leading with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage and high customer preference compared to its peers such as Beirut Doral, Margaritas Mexican Restaurant, Western Sizzlin, Pita Mediterranean Street Food, Wings Over, and Goodfellas Pizzeria, all positioned at the 99th percentile.
CSAT reflects customer happiness. Tracking it helps refine services and boost loyalty, directly impacting brand reputation and revenue.
Genghis Grill demonstrates strong customer satisfaction, with an overall CSAT score of 84%, a significant increase of 20.5 percentage points year-over-year. CSAT varies by location, with Texas showing the highest satisfaction (89%) and Oklahoma and other states showing lower results, which need to be improved. Recent months show a CSAT score that goes from 88.62 to 72.10.
Average check indicates spending per customer, crucial for revenue forecasting and menu optimization to boost profitability.
Genghis Grill's average check is $24.8, showing a marginal year-over-year increase of 0.1%. New Mexico exhibits the highest average check ($27.6), while Oklahoma has the lowest ($20.7). Recent months show an average check that goes from $26.44 to $22.47.
Outlet count indicates brand reach. Monitoring it guides expansion strategies and assesses market penetration efforts effectively.
Genghis Grill has a total of 20 outlets in the United States. The majority of these are located in Texas (13 outlets), followed by Oklahoma and New Mexico (2 outlets each). Ohio, Virginia and Nevada each have 1 outlet.
Knowing competitors reveals market dynamics. It informs strategies to differentiate, attract customers, and maintain a competitive edge.
The top competitors for Genghis Grill, based on cross-visitation, are McDonald's (12.81%), Whataburger (6.76%), Chipotle Mexican Grill, Texas Roadhouse, and Sonic Drive-In (all at 5.34%). This data suggests customers of Genghis Grill also frequent these establishments.
Traffic workload highlights peak hours. This ensures optimal staffing and resource allocation for superior customer service.
Genghis Grill experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (63.03%). Traffic is minimal during the early morning hours (12:00 AM - 10:00 AM).
Understanding consumer segments allows for personalized marketing, improving engagement and loyalty by catering to specific needs.
Genghis Grill's customer base shows a slightly higher affinity among women (104%) compared to men (97%). Gen X has a high affinity (124%), while Gen Y (93%) and Gen Z (74%) are under-indexed. This suggests focused marketing towards Gen X.