Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Frisby is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Frisby performance in the Colombia and how they change over time
See what factors influence Frisby performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Frisby' competitors in the Colombia
An analysis of Frisby' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
Frisby holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Colombia. This signifies a high degree of customer preference relative to its peers. Frisby's performance peers, positioned similarly, include Sushi Fans, El chupe tienda popular, Santa Leña, Qun Bogota, Hornitos, and KINGPAPA.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts future revenue, brand reputation and business growth.
Frisby's overall customer satisfaction stands at 53%, reflecting mixed customer experience. A decrease of 14.6 percentage points year-over-year indicates a concerning trend. Satisfaction varies regionally, with RAP Pacífico showing the highest CSAT (72%) and RAP Gran Santander showing the lowest (46%), with largest decrease of -35.7pp.
Average check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer purchasing power.
Frisby's overall average check is 41.2K COP, which grew by 7.1% year-over-year, indicating successful pricing or increased spending per customer. Regional variations exist, with RAP Caribe having the highest average check (51.3K COP). All regions remained at the same level as previous year.
Number of outlets indicates brand's market presence and accessibility, reflecting growth and expansion efforts within the market.
Frisby has a diverse distribution of outlets across Colombia, with the highest concentration in RAP (Especial) Central (70 outlets). Distribution spans from RAP Amazonía with 1 outlet to RAP (Especial) Central with 70, outlining variance in regional focus.
Identifying main competitors and cross-visitation helps to understand the competitive landscape and customer preferences.
Frisby's main competitors include Crepes & Waffles (8.53% cross-visitation), McDonald's (6.48%), and KFC (5.83%). This indicates that customers who visit Frisby also frequently visit these brands.
Analyzing traffic workload helps optimize staffing, manage inventory, and improve customer experience during peak hours.
Frisby experiences peak traffic workload between 11:00 and 20:00, with the highest activity around 13:00 and 14:00 (64.36 and 64.51 respectively). There's virtually no traffic from 0:00 to 6:00.
Understanding consumer demographics allows for targeted marketing strategies and product development tailored to specific groups.
Frisby's customer base shows a high affinity for women (73%) and men (117%). The affinity index is highest for Gen Y (105%) and Gen Z (101%), with lower affinity from Gen X (21%).