Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Crepes & Waffles is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Crepes & Waffles performance in the Colombia and how they change over time
See what factors influence Crepes & Waffles performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Crepes & Waffles' competitors in the Colombia
An analysis of Crepes & Waffles' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength relative to peers, crucial for strategic decisions and competitive positioning in a dynamic market.
Crepes & Waffles holds a leading market position in Colombia's Cafe & Restaurants industry, with a percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage and high customer preference. Performance peers include Chef Burger, McDonald's, Pigasus, Sala VIP El Dorado Lounge, Maha Vegan Food and KFC.
Customer satisfaction (CSAT) is vital as it directly impacts brand loyalty, repurchase rates, and positive word-of-mouth, driving long-term success.
Overall customer satisfaction for Crepes & Waffles is 65%, a decrease of 7.6 percentage points year-over-year. CSAT varies by region, with 'RAP Eje Cafetero' achieving the highest satisfaction (69%) and 'RAP Pacífico' the lowest (59%). There is a downtrend in customer satisfaction from April to June 2025.
Average check reflects customer spending habits, impacting revenue. Tracking this KPI informs pricing and promotional strategies for profitability.
The overall average check for Crepes & Waffles is 45.7K COP, down by 2.6% year-over-year. 'RAP Eje Cafetero' has the highest average check (47.9K COP). There is a slight variation in average check over the months, peaking in June 2025 (46.62K COP).
Outlet count indicates market reach and expansion, essential for growth. Monitoring this KPI guides investment and geographic strategy.
Crepes & Waffles has the most outlets in 'RAP (Especial) Central' with 88 locations. 'RAP del Agua y la Montaña' has 29 outlets, while 'RAP Caribe' accounts for only 6 outlets. The number of outlets are distributed across the regions.
Identifying key competitors and cross-visitation patterns reveals direct rivals, informs competitive strategy, and highlights potential partnership opportunities.
McDonald's (5.80%) and El Corral (5.15%) are the top competitors for Crepes & Waffles based on cross-visitation. Hornitos (3.37%), Frisby (3.21%), and KFC (2.68%) also show notable customer overlap, signaling competitive pressure.
Understanding traffic patterns is crucial for optimizing staffing, inventory, and promotions to match peak hours and enhance customer experience.
Traffic workload for Crepes & Waffles peaks between 11 AM and 8 PM, with the highest workload at 2 PM (63.31%). Traffic is significantly lower during early morning hours (0 AM to 7 AM).
Understanding consumer segments allows for tailored marketing, improving engagement and brand resonance by addressing specific needs and preferences.
Women are overrepresented in Crepes & Waffles' customer base (103 affinity index), while men are slightly underrepresented (98). Gen X shows a high affinity (138), while Gen Y (86) and Gen Z (92) are under-indexed, indicating different levels of engagement across generations.