Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Colombia and how they change over time
See what factors influence McDonald's performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Colombia
An analysis of McDonald's' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength. A high share suggests strong brand preference and effective market strategies.
McDonald's in Colombia holds a leading MARKET PERFORMANCE position at the 99th percentile. This signifies a very strong market presence. Peers like Chef Burger and KFC share this leading position.
CSAT reflects customer loyalty and brand perception. Tracking regional CSAT helps tailor improvements to specific areas.
McDonald's Colombia has a 48% overall CSAT, a decrease of 10.2 percentage points year-over-year. RAP Eje Cafetero shows the highest CSAT (69%), while RAP Gran Santander reports the largest decrease (-15.9pp).
Average check indicates spending per visit. Growth suggests increased order value or pricing adjustments.
McDonald's Colombia average check is 37.3K COP, up 2.8% year-over-year. RAP Eje Cafetero leads with 45K COP. This suggests pricing power or larger order sizes in this region.
Outlet count shows market reach. Regional distribution highlights strategic investment and coverage.
McDonald's Colombia has 62 outlets in RAP (Especial) Central, dominating its distribution. RAP Eje Cafetero has only 3, indicating a smaller presence in that region.
Understanding key competitors enables strategic positioning and targeted marketing to capture market share.
Crepes & Waffles, with a cross-visitation rate of 9.00%, is McDonald's top competitor. El Corral and KFC also show significant overlap in customer base.
Traffic patterns guide staffing and promotions. Knowing peak hours helps optimize service and marketing efforts.
McDonald's Colombia experiences peak traffic between 4:00 PM and 7:00 PM, with the highest workload at 6:00 PM (57.31%). Traffic is lowest in the early morning hours.
Segment analysis informs targeted marketing. Tailoring campaigns to gender and generation improves engagement.
McDonald's in Colombia over-indexes with men (117) and Gen X (111), indicating high affinity. Women (74) and Gen Z (37) are under-indexed, suggesting potential growth areas.