Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Colombia and how they change over time
See what factors influence KFC performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Colombia
An analysis of KFC' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Colombia holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry. This percentile indicates a very strong market presence and brand preference compared to its competitors like Maha Vegan Food, Renne Peruvian Bistro, Sala VIP El Dorado Lounge, Restaurante Cook's, Pigasus and El Corral, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Tracking CSAT helps identify areas for improvement and competitive positioning.
KFC's overall customer satisfaction in Colombia is 57%, a 4.9 percentage point increase year-over-year. Satisfaction varies by region: RAP Pacífico and RAP (Especial) Central show strong growth, while RAP Eje Cafetero and RAP Gran Santander experienced a decrease, indicating regional performance differences.
Average check (transaction value) drives revenue. Monitoring changes informs pricing, promotions, and customer spending habits to optimize profitability.
The overall average check for KFC in Colombia is 37,000 COP, up 0.4% year-over-year. Regionally, RAP (Especial) Central has the highest average check at 39,900 COP. RAP del Agua y la Montaña recorded the lowest average check of 32,900 COP.
Outlet count indicates market reach and growth potential. Tracking the number of outlets helps assess expansion, market penetration, and geographic coverage effectiveness.
KFC has a varied number of outlets across Colombia's regions. RAP (Especial) Central has the most outlets at 102, while RAP Caribe has the fewest at 6. This shows uneven distribution of brand's physical presence and potential for growth in specific regions.
Identifying competitors through cross-visitation reveals direct rivals and customer preferences, informing competitive strategies and potential partnership opportunities.
KFC's top competitors in Colombia, based on customer cross-visitation, are McDonald's (7.73%), Crepes & Waffles (7.19%), Frisby (5.88%), El Corral (4.90%), and Domino's Pizza (4.36%). These brands capture a notable share of KFC's potential customers.
Understanding traffic workload by hour helps optimize staffing, manage resources, and tailor marketing efforts during peak and off-peak times for efficiency.
KFC in Colombia experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 2 PM (58.95%). Traffic is significantly lower during early morning hours, indicating a need to align operations with demand patterns.
Understanding consumer demographics enables targeted marketing. Gender and generation insights refine messaging, product offerings, and promotional strategies for relevancy.
KFC's customer base shows gender and generational skews. The affinity index for women is 74, indicating they are under-indexed compared to men, who exhibit an affinity index of 117. Gen Y has an affinity index of 103, slightly over-indexed, while Gen Z is slightly under-indexed at 92.