Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Corral is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Corral performance in the Colombia and how they change over time
See what factors influence El Corral performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of El Corral' competitors in the Colombia
An analysis of El Corral' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic within the industry.
El Corral holds a leading market performance at the 99th percentile in the Cafe & Restaurants industry in Colombia. This indicates a strong competitive position, suggesting high customer preference compared to peers like Restaurante Cook's, Domino's Pizza, Renne Peruvian Bistro, Vapiano, KFC and Benito Juárez Tex-Mex & Margaritas, who are in the same performance range.
Customer satisfaction is crucial, directly impacting loyalty, brand reputation, and revenue. Monitoring CSAT helps improve service and retain customers.
Overall customer satisfaction for El Corral is at 62%, a decrease of 7.5 percentage points year-over-year. Regional CSAT varies: RAP Pacífico shows high satisfaction (84% with a 25.1pp increase), while RAP Caribe shows lower satisfaction (42% with a -14.9pp decrease). This indicates regional differences in customer experience, where RAP Pacífico excels and RAP Caribe needs improvement.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power, directly impacting revenue.
The overall average check for El Corral is 50K COP, a 3.6% increase year-over-year. RAP del Agua y la Montaña has the highest average check (50.7K COP), while RAP Pacífico has the lowest (47.7K COP). This shows a slight rise in customer spending and regional variations, potentially influenced by local economic conditions and menu preferences.
Outlet count indicates brand reach and market presence. More outlets generally mean greater accessibility and potential revenue.
El Corral has 135 outlets in RAP (Especial) Central, the highest number. RAP del Agua y la Montaña has 35, RAP Pacífico has 23, and RAP Caribe has 5. This reflects a concentration of outlets in the central region, with varying degrees of presence in other regions, suggesting different strategic priorities or market opportunities.
Identifying key competitors helps understand market dynamics, benchmark performance, and refine strategies to gain a competitive edge.
El Corral's top competitors based on customer cross-visitation are Crepes & Waffles (10.75%), McDonald's (7.37%), Hornitos (3.98%), KFC (3.81%), and Frisby (3.47%). This indicates customer overlap, suggesting these brands fulfill similar needs or preferences. Crepes & Waffles and McDonald's have significantly higher cross-visitation.
Understanding traffic workload by hour helps optimize staffing, manage inventory, and enhance customer experience during peak times.
El Corral's peak traffic workload occurs between 12:00 PM and 6:00 PM (hod 12-18), with the highest at 1:00-2:00 PM (hod 13-14). Traffic is minimal between midnight and 8:00 AM. This highlights the need for maximum staffing and resource allocation during midday to early evening, with significantly reduced needs overnight.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning, improving engagement and customer acquisition.
El Corral's consumer base shows distinct affinity indexes. Women are overrepresented (74%), while Men are significantly overrepresented (117%). Gen X (164%) and Gen Z (194%) exhibit high affinity, while Gen Y (68%) is underrepresented. Marketing efforts should consider the preferences and behaviors of the over-represented Gen X and Gen Z segments and understand reasons of underrepresentation of the Gen Y.