Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Colombia and how they change over time
See what factors influence Domino's Pizza performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Colombia
An analysis of Domino's Pizza' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Colombia holds a leading market position with a 99th percentile, placing it in the top 1% of brands. This indicates strong customer preference relative to competitors like El Corral, Vapiano, Restaurante Cook's, Benito Juárez Tex-Mex & Margaritas, Renne Peruvian Bistro and Juan Valdez Café, which all are in the same percentile range.
Customer satisfaction (CSAT) is key for loyalty. Tracking overall and regional CSAT helps identify areas for service improvement and maintain brand reputation.
Domino's Pizza in Colombia has an overall CSAT of 52%, a decrease of 9 percentage points year-over-year. Regional CSAT varies, with 'RAP Eje Cafetero' showing the highest satisfaction (68%) and growth, while 'RAP Caribe' experienced a significant decrease. This suggests focusing on regions with lower CSAT to improve customer experience.
Average check reveals customer spending habits. Monitoring overall and regional trends aids in menu optimization and revenue forecasting.
The overall average check for Domino's Pizza in Colombia is 33.3K COP, a 1.5% increase year-over-year. 'RAP Caribe' has the highest average check (55.9K COP), while 'RAP Eje Cafetero' has the lowest (30.2K COP). This indicates regional differences in spending, which may inform localized promotions or menu adjustments.
Outlet distribution indicates market coverage. Tracking outlet numbers by region supports expansion strategies and identifies underserved areas.
Domino's Pizza in Colombia has the highest number of outlets in 'RAP (Especial) Central' (65), followed by 'RAP Pacífico' (30) and 'RAP del Agua y la Montaña' (27). 'RAP Llanos' has the fewest outlets (1). This distribution highlights key markets and potential areas for expansion to increase market presence.
Competitor analysis helps identify key players and customer preferences, guiding strategic positioning and differentiation efforts.
Domino's Pizza customers in Colombia also frequently visit McDonald's (6.85%), Crepes & Waffles (6.30%), KFC (4.42%), El Corral (3.98%), and Frisby (3.43%). This cross-visitation indicates these brands are key competitors, suggesting opportunities for Domino's to differentiate its offerings and marketing strategies.
Traffic workload by hour helps optimize staffing and resource allocation to meet customer demand at different times of day.
Traffic workload for Domino's Pizza in Colombia peaks between 17:00 and 21:00, with the highest workload at 19:00 (62.06). Traffic is minimal between 0:00 and 10:00. This information can be used to optimize staffing levels and delivery schedules during peak hours to ensure efficient service.
Understanding consumer segments informs targeted marketing. Gender and generational insights refine messaging and improve engagement.
Domino's Pizza's consumer base in Colombia shows a high affinity from Women (index 73) and Men (index 118). Gen X shows over-representation with an index of 142, while Gen Y (97) and Gen Z (67) are under-indexed. Marketing could target Gen X more, while appealing to Gen Z and Gen Y requires tailored strategies.