Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Rinconsito is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Rinconsito performance in the United States and how they change over time
See what factors influence El Rinconsito performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of El Rinconsito' competitors in the United States
An analysis of El Rinconsito' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
El Rinconsito's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, which indicates a leading position. This strong performance shows significant customer preference compared to competitors. Performance peers in the same range include Emmy Squared Pizza, Ruby's Diner, Miel De Agave, Havana Vieja | Cuban Restaurant in Miami Beach, The Salad Station, and CRAFT Coral Gables.
Customer satisfaction (CSAT) is key to brand loyalty. Tracking CSAT helps gauge customer happiness and pinpoint areas for service enhancement and operational improvement.
El Rinconsito's overall customer satisfaction is 79%, a 7.4 percentage point increase year-over-year. In Washington, the CSAT is 80%, up by 7.2 percentage points. This indicates a positive trend in customer sentiment and improved service, likely driving repeat business and positive word-of-mouth.
Average check reveals spending habits. Monitoring this KPI aids in pricing strategies and understanding customer value, which affects revenue and profitability.
El Rinconsito's overall average check is $22.40, a 4.9% decrease year-over-year. In Washington, the average check is $22.40. This suggests potentially lower spending per customer compared to last year, which could impact revenue if not offset by increased traffic.
Outlet count indicates brand reach. Analyzing the number of outlets shows growth and market penetration, affecting accessibility and overall brand presence.
El Rinconsito has 17 outlets in Washington, and 1 outlet each in California, Texas, Louisiana and Pennsylvania. The majority of outlets being in Washington highlights a concentration in that state, indicating a regional focus for the brand. Growth opportunities may exist in other states.
Identifying top competitors is crucial. Understanding which brands customers also visit helps refine marketing strategies and identify opportunities for differentiation.
El Rinconsito's customers also frequently visit McDonald's (13.64%), Jack in the Box (7.34%), Starbucks (7.34%), Burger King (5.59%), and Taco Bell (5.24%). This indicates a preference for fast-food options among El Rinconsito's customer base. Strategies could focus on emphasizing unique aspects compared to these competitors.
Traffic workload by hour shows peak times. Knowing when traffic is highest helps optimize staffing and resources, improving service and customer experience.
El Rinconsito experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (62.12%). Traffic is minimal between 3:00 AM and 7:00 AM. Staffing and promotions should be maximized during peak hours to capitalize on high customer flow.
Analyzing consumer segments informs marketing. Knowing gender and generational preferences helps tailor campaigns, improving engagement and ROI for marketing initiatives.
Women show affinity toward El Rinconsito, with an affinity index of 80, while men demonstrate an affinity index of 117. Gen X has an affinity index of 119, Gen Y 100, and Gen Z 61. Marketing could target Men and Gen X more strongly, while maintaining engagement with Gen Y.