Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dixy chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
See what factors influence Dixy chicken performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Dixy chicken' competitors in the United Kingdom
An analysis of Dixy chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dixy chicken's market performance percentile is 99, categorizing it as a leading brand. This top percentile indicates a strong market position, suggesting high customer preference and competitive strength relative to peers such as Purezza, Coppa Club, Barburrito, itsu, CRISPY DOSA, and Cosy Club, all positioned in a similar performance range.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and revenue. Higher CSAT scores often correlate with repeat business and positive word-of-mouth.
Dixy chicken's overall CSAT is 64%, reflecting moderate customer approval. This represents a 4.9 percentage point increase year-over-year, indicating improving customer satisfaction. England specifically shows a CSAT of 64%, with a 5.2 percentage point increase. The dynamic CSAT data indicates fluctuations, peaking in May 2025, suggesting variable factors influencing customer sentiment.
Average check reflects spending per transaction, revealing pricing strategy effectiveness and customer spending habits, impacting overall revenue and profitability.
Dixy chicken's overall average check is 13.6 GBP, a decrease of 5.6% year-over-year. Scotland has an average check of 14.1 GBP. The dynamic average check data shows fluctuations, peaking in May 2025. This suggests variability in customer spending habits over the observed period.
Number of outlets indicates market presence and expansion, reflecting brand reach and potential revenue generation capabilities across different geographic regions.
Dixy chicken has 118 outlets in England and 1 outlet in Scotland. This distribution indicates a strong concentration of outlets in England, with a limited presence in Scotland, highlighting regional market focus.
Identifying top competitors is crucial for strategic benchmarking, revealing market dynamics, and informing competitive strategies to gain market share.
Dixy chicken's top competitors based on customer cross-visitation are McDonald's (12.82%), KFC (6.84%), Pepe's (3.42%), Subway (2.56%), and MyLahore (2.28%). McDonald's has a significantly higher cross-visitation rate, suggesting it captures a substantial portion of Dixy chicken's potential customer base.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient operations and customer service during peak hours, maximizing revenue.
Dixy chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (55.51%). Traffic is minimal between 04:00 and 08:00. This data is essential for effective staff scheduling and resource allocation to manage peak demand and ensure optimal customer service.
Analyzing consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics and enhance engagement, improving ROI and brand affinity.
Dixy chicken's customer base shows a higher affinity for women (61%) and a higher affinity for Men (126%). Among generations, Gen Y shows a high affinity (135%), while Gen X (58%) and Gen Z (60%) are under-indexed. This information can inform targeted marketing efforts, appealing to the preferences and behaviors of each demographic group to maximize marketing effectiveness.