Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
itsu is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence itsu performance in the United Kingdom and how they change over time
See what factors influence itsu performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of itsu' competitors in the United Kingdom
An analysis of itsu' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
itsu is a leading brand in the United Kingdom's Cafe & Restaurants industry, securing a top 1% market performance. This indicates a very strong market standing relative to its competitors like Cosy Club, Coppa Club, Giraffe, Dixy chicken, Purezza and Chipotle Mexican Grill.
Customer satisfaction is key for loyalty. Tracking overall and by location helps tailor improvements to meet customer needs.
itsu boasts high customer satisfaction at 88%, with a 4.8 percentage point increase year-over-year. Both England (88%) and Scotland (86%) show positive satisfaction levels, suggesting consistent service quality across different regions. Customer satisfaction peaked in April 2025.
Average check reveals spending per customer. Tracking it identifies opportunities to increase revenue through menu adjustments.
The average check for itsu is £14, showing a 2.6% increase year-over-year. The average check in England is £14. The dynamic data indicates that the highest average check occurred in April 2025, which was £14.30.
Outlet count indicates market presence. Tracking it by region helps in strategic expansion and resource allocation decisions.
itsu has a strong presence in England with 80 outlets, while Scotland has 1 outlet. This distribution highlights England as a key market for itsu, with Scotland having a limited presence in comparison. The brand has 81 total stores open.
Competitor analysis identifies key players. Understanding cross-visitation reveals shared customers and competitive threats.
itsu's top competitors based on customer cross-visitation are McDonald's (9.77%), JD Wetherspoon (5.01%), Costa Coffee (4.51%), KFC (3.76%), and Nando's (3.51%). This indicates that customers who visit itsu also frequent these establishments, revealing potential competitive overlap and shared customer base.
Traffic workload identifies peak hours. Understanding traffic patterns helps optimize staffing and manage customer flow.
itsu experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (61.89%). Traffic is minimal during the early morning hours (12 AM - 6 AM). This information is useful for staffing and operational planning.
Consumer segments inform marketing. Understanding gender and generation helps target relevant promotions and messaging.
itsu's customer base shows a higher affinity towards women (109 index) compared to men (94 index). Gen Y shows high affinity (116 index) followed by Gen Z (103 index) and Gen X (98 index). These affinity values suggest that marketing should target women and Gen Y.