Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Daylight Donuts is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Daylight Donuts performance in the United States and how they change over time
See what factors influence Daylight Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Daylight Donuts' competitors in the United States
An analysis of Daylight Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic and competitive strength within the Cafe & Restaurants industry.
Daylight Donuts holds a leading market performance position at the 99th percentile in the United States' Cafe & Restaurants sector. This shows strong customer preference relative to its peers. Its performance peers include Le Parisien Bakery, Kickin'Crab, Tudor's Biscuit World, Gong Cha, Stoner's Pizza Joint, and Hideaway Pizza, which are also in the leading percentile range.
Customer satisfaction (CSAT) is a key performance indicator reflecting customer happiness and loyalty, directly impacting brand reputation and revenue.
Daylight Donuts demonstrates a high level of customer satisfaction, with an overall CSAT score of 86%, a 3 percentage point increase year-over-year. Customer satisfaction varies by state, with South Dakota achieving the highest CSAT at 100%, reflecting well on regional performance.
Average check reveals customer spending habits, vital for pricing strategies and revenue forecasting within the Cafe & Restaurants industry.
The average check for Daylight Donuts is $9.8, showing a slight year-over-year decrease of 0.9%. Utah has the highest average check at $14, while Missouri shows a lower average check compared to other states, impacting revenue per transaction.
Tracking the number of outlets indicates brand reach and expansion, crucial for assessing market penetration and growth strategies.
Daylight Donuts has a significant presence in Oklahoma, with 109 outlets. Kansas and Arkansas also show a notable number of locations. Texas and Alabama have lower number of stores, indicating regional strength and growth opportunities.
Competitor analysis identifies key players attracting similar customers, enabling strategic benchmarking and competitive advantage development.
Customers of Daylight Donuts also frequently visit McDonald's (18.37%), Sonic Drive-In (11.56%), and Braum's Ice Cream & Dairy Store (9.04%). Taco Bell and Wendy's also attract significant cross-visitation. This reveals key competitors.
Understanding traffic workload by hour helps optimize staffing and resource allocation, maximizing efficiency and customer service during peak times.
Daylight Donuts experiences peak traffic between 7 AM and 9 AM, with 60.41% and 56.75% of the traffic workload, respectively. Traffic is significantly lower in the late evening and early morning hours.
Consumer segments reveal demographic preferences, informing targeted marketing and product strategies to enhance customer engagement and loyalty.
Women are overrepresented among Daylight Donuts consumers with an affinity index of 103, while men are slightly underrepresented at 98. Gen X shows high affinity (111), while Gen Y (82) and Gen Z (84) show relatively lower affinity.