Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Gong Cha is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Gong Cha performance in the United States and how they change over time
See what factors influence Gong Cha performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Gong Cha' competitors in the United States
An analysis of Gong Cha' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand’s share of foot traffic, reveals its competitive strength and customer preference.
Gong Cha's market performance percentile is 99, indicating a leading position in the Cafe & Restaurants industry in the United States. This shows a strong market presence compared to its peers like Le Parisien Bakery, Stoner's Pizza Joint, Daylight Donuts, Giovanni's Pizza, Bolay Fresh Bold Kitchen, and Kickin'Crab.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth.
Gong Cha's overall customer satisfaction is 75%, a 2.1 percentage point decrease year-over-year. Customer satisfaction varies by state, with Michigan at 100% and Pennsylvania showing a significant increase of 14.6 percentage points. This suggests location-specific improvements are needed to boost overall satisfaction.
Outlet count indicates brand reach and market penetration, crucial for expansion strategies.
Gong Cha has the highest number of outlets in New York (42), followed by Texas (34) and New Jersey (28). California has 25 outlets. This distribution highlights key markets for Gong Cha, where further expansion can be strategically targeted.
Analyzing competitors informs strategic positioning, revealing opportunities for differentiation.
Customers who visit Gong Cha also frequent McDonald's (7.14%) and Starbucks (7.14%). Dunkin' (4.49%), In-N-Out Burger (3.88%), and Burger King (3.67%) are also popular among Gong Cha's customers. Understanding these cross-visitation patterns can inform marketing and product strategies.
Understanding traffic patterns allows optimized staffing and resource allocation.
Gong Cha experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic workload between 2 PM and 4 PM. Traffic is minimal during early morning hours (12 AM - 10 AM). This data informs staffing and operational adjustments to meet peak demand.
Understanding consumer demographics enables targeted marketing and optimized product offerings.
Women show a higher affinity (110) for Gong Cha compared to men (92). Gen Z (161) and Gen Y (130) show much stronger affinity compared to Gen X (56). Gong Cha appeals more strongly to younger generations, suggesting marketing should focus on these groups.