Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairy Queen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairy Queen performance in the Mexico and how they change over time
See what factors influence Dairy Queen performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Dairy Queen' competitors in the Mexico
An analysis of Dairy Queen' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference within the competitive cafe & restaurant industry landscape.
Dairy Queen holds a leading market position in Mexico's Cafe & Restaurants industry with a performance percentile of 99. This suggests a strong brand presence and customer preference compared to its peers. Gong Cha, La Casa de los Abuelos, Cachanilla, Subway, Chili's, and Fogo de Chão, all at the same percentile, also demonstrate strong market performance.
Customer satisfaction is vital for brand loyalty and repeat business, reflecting how well Dairy Queen meets customer expectations in Mexico.
Dairy Queen's overall customer satisfaction in Mexico is 64%, a decrease of 3.2 percentage points year-over-year. Zacatecas leads with 94% satisfaction, followed by Michoacán (93%), Tamaulipas (89%), Durango (85%), and Baja California Sur (80%). Despite the overall decline, customer satisfaction increased significantly in several states, highlighting regional variations in customer experience.
Outlet count indicates Dairy Queen's market reach and accessibility, reflecting its distribution strategy across Mexico.
Dairy Queen has a significant presence in Mexico, with Baja California leading with 28 outlets. Nuevo León and Sonora each have 27 outlets, followed by Chihuahua (21), Jalisco (20), Guanajuato (17), Sinaloa (16), Veracruz (16), Yucatán (12) and San Luis Potosí (10). The distribution of outlets varies across states, indicating different regional market penetration strategies.
Identifying top competitors helps Dairy Queen understand the competitive landscape and refine its strategies in Mexico.
Dairy Queen's top competitors in Mexico, based on cross-visitation, are Carl's Jr. (9.94%), Little Caesars Pizza (8.75%), Starbucks (7.25%), KFC (5.56%), and Caffenio (5.31%). This indicates that customers who visit Dairy Queen also frequently visit these competitors, suggesting they compete for the same customer base.
Traffic workload analysis by hour reveals peak times, enabling optimized staffing and resource allocation at Dairy Queen in Mexico.
Dairy Queen's traffic workload in Mexico peaks between 14:00 and 18:00, with the highest workload at 17:00 (61.35%). The lowest traffic occurs during the early morning hours (0:00-8:00). This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments by gender and generation allows Dairy Queen to tailor marketing and product offerings for Mexico.
Dairy Queen's consumer base in Mexico shows high affinity with women (101 index), and a strong affinity among Gen X (138 index). Gen Y is average (99 index), while Gen Z shows the lowest affinity (69 index). This data suggests marketing efforts tailored to the Gen X demographic may be particularly effective.