Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Mexico and how they change over time
See what factors influence Subway performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Mexico
An analysis of Subway' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, showing customer preference versus competitors in the Cafe & Restaurants industry.
Subway is a leading brand in Mexico's Cafe & Restaurants industry, holding the 99th percentile. This top 1% position highlights strong market share and customer loyalty, surpassing peers like Fogo de Chão, La Casa de los Abuelos, La Parroquia de Veracruz, Dairy Queen, Ilios | Greek restaurant in, and Gong Cha.
CSAT reflects customer happiness. High CSAT scores often correlate with repeat business and positive word-of-mouth referrals.
Subway's overall customer satisfaction (CSAT) in Mexico is 38%, with a 0.6pp increase year-over-year. Michoacán leads with 66% CSAT, showing strong positive sentiment. Aguascalientes, Querétaro and the State of Mexico also show growth.
Average check reveals spending patterns. Tracking changes helps in pricing strategy and understanding customer purchase behavior.
Subway's average check in Mexico is 193.2 MXN, a 10.3% increase year-over-year. The State of Mexico leads with 260.4 MXN. This indicates higher spending per customer compared to the previous year.
Outlet count shows brand reach. More outlets can mean greater accessibility and market penetration within different states.
Subway's outlet distribution in Mexico is led by Jalisco with 75 locations, followed by the State of Mexico (65) and Baja California (62). This reflects Subway's varying presence across different regions.
Competitor analysis highlights market rivalry. Understanding who shares customers aids strategic planning and competitive advantage.
Subway's top competitors in Mexico, based on cross-visitation, are Little Caesars Pizza (6.86%), Carl's Jr. (6.40%), Starbucks (6.22%), Domino's Pizza (6.03%), and McDonald's (5.76%). These brands attract similar customer segments.
Traffic workload shows peak hours. This data informs staffing, inventory, and promotional strategies to optimize customer service.
Subway's peak traffic in Mexico occurs between 9 AM and 8 PM, with the highest workload around 2 PM to 4 PM (55.37% - 55.61%). This indicates when Subway locations are busiest, guiding resource allocation.
Consumer segments guide targeted ads. Knowing gender and generation helps tailor offers and enhance marketing relevance and effectiveness.
Subway's consumer base in Mexico shows higher affinity towards women (76%, index not percentage), while men are over-indexed at 116. Gen X shows the strongest affinity (123), with Gen Y at 102, and Gen Z under-indexed at 92.