Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chili's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chili's performance in the Mexico and how they change over time
See what factors influence Chili's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Chili's' competitors in the Mexico
An analysis of Chili's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Brand's share of foot traffic reveals competitive strength and customer preference in the cafe & restaurant industry.
Chili's, with a market performance of 99 in Mexico's Cafe & Restaurants industry, is a leading brand, placing it in the top 1%. This indicates strong customer preference. Peers include Chubbies Burger, Cachanilla, Amorino Gelato, Gong Cha, Cuerno, and Dairy Queen with a market position of 99.
CSAT is vital as it directly reflects customer loyalty, influencing brand reputation and long-term revenue in Cafe & Restaurant industry.
Chili's in Mexico has an overall customer satisfaction (CSAT) of 49%, a decrease of 1.3 percentage points year-over-year. CSAT varies by state, with Hidalgo at 92% (up 42.1pp) and Michoacán at 62% (down 11.2pp). There was a drop in customer satisfaction from 49.41% in April 2025 to 46.60% in June 2025.
Average check reveals spending habits, informing menu pricing and promotions to optimize revenue in the Cafe & Restaurant sector.
The overall average check for Chili's in Mexico is 417.1 MXN, a slight decrease of 0.2% year-over-year. Puebla has the highest average check at 489.1 MXN, while Nuevo León's average check is 410.6 MXN. The average check has fluctuated between 410.30 MXN and 429.26 MXN from April to June 2025.
Outlet count indicates brand reach, reflecting market penetration and growth potential in the competitive Cafe & Restaurant landscape.
Chili's has the most outlets in the State of Mexico (18), followed by Nuevo León (17). Other states with Chili's locations include Jalisco (8), Querétaro (5), and Guanajuato (4). Puebla, San Luis Potosí and Morelos each have 3 outlets. Chihuahua and Quintana Roo have 2 outlets.
Identifying competitors is crucial for strategic positioning, enabling brands to differentiate and capture market share.
The top competitors for Chili's in Mexico, based on cross-visitation, are Starbucks (8.47%), Toks (6.31%), McDonald's (5.90%), VIPS (5.84%), and La Casa de Toño (5.32%). These are brands that Chili's customers also frequent.
Understanding traffic workload helps optimize staffing, ensuring smooth operations and enhanced customer experience at all hours.
Traffic workload for Chili's in Mexico peaks between 14:00 and 21:00, with the highest workload at 16:00 (58.04%). Traffic is lowest between 1:00 and 5:00. This shows the busiest hours and informs staffing decisions.
Analyzing consumer segments informs targeted marketing and positioning strategies based on gender and generational insights.
Chili's customer base in Mexico shows a higher affinity towards women (92%), and men (105%). Gen X (117%) exhibits the highest affinity, followed by Gen Y (104%) and Gen Z (101%).