Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Caffenio is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Caffenio performance in the Mexico and how they change over time
See what factors influence Caffenio performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Caffenio' competitors in the Mexico
An analysis of Caffenio' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's foot traffic share, revealing its competitive strength and customer preference.
Caffenio's Market Performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Mexico. This means that Caffenio outperforms most of its competitors in terms of market share. Its performance peers include IHOP, Bisquets Obregón, Sushi Roll, Mr. Pampas, 50 Friends, and Los Arbolitos de Cajeme, all also at the 99th percentile.
Customer Satisfaction reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Caffenio's overall customer satisfaction (CSAT) is 75%, a slight increase of 0.4 percentage points year-over-year. Guanajuato shows the highest CSAT at 96%, with a significant increase of 17.1 percentage points. Durango experienced a decrease in CSAT, down by 19.7 percentage points, reaching 75%. The trend shows CSAT fluctuating between 73.31% and 75.86% over the analyzed period.
Average Check reveals customer spending habits and pricing power, driving revenue and profitability.
Caffenio's overall average check is 114.8 MXN, a 4.1% increase year-over-year. Chihuahua leads with an average check of 121.7 MXN. Guanajuato has an average check of 118 MXN. The average check fluctuated between 111.71 MXN and 117.40 MXN during the period.
Number of Outlets signifies brand reach and market presence, affecting customer accessibility and brand visibility.
Caffenio has 82 outlets in Sonora, making it the state with the most locations. Sinaloa has 56 outlets, while Baja California has 53. The number of outlets varies significantly across states, with Baja California Sur having only 2 locations. The distribution indicates a strong presence in northern Mexico.
Competitor analysis identifies key market rivals and customer preferences, informing competitive strategies.
Caffenio's top competitors based on cross-visitation are Carl's Jr. (10.61%), Little Caesars Pizza (8.95%), Starbucks (4.92%), McDonald's (4.39%), and KFC (3.80%). This indicates that customers who visit Caffenio also frequently visit these fast-food chains and Starbucks.
Traffic Workload shows peak hours, enabling staff optimization and service improvement to maximize revenue.
Caffenio experiences peak traffic workload between 17:00 (5:00 PM) and 19:00 (7:00 PM), reaching 67.29% and 66.11% respectively. The lowest traffic occurs between 0:00 (12:00 AM) and 5:00 (5:00 AM). Traffic gradually increases starting at 6:00 AM, peaking in the late afternoon/early evening.
Consumer segments, by gender/generation, enables targeted marketing and positioning strategies, based on consumer insights.
Women are over-represented in Caffenio's customer base, showing an affinity index of 96. Men are also slightly over-represented, with an affinity index of 102. Among generations, Gen X are highly represented (129), Gen Z is significantly represented (120) and Gen Y are under-represented (85), suggesting a varying level of engagement across these groups.