Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BurgerFuel is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
See what factors influence BurgerFuel performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of BurgerFuel' competitors in the New Zealand
An analysis of BurgerFuel' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
BurgerFuel, with a Market Performance of 99 in New Zealand's Cafe & Restaurants industry, holds a leading position, being in the top 1% of brands. This high percentile indicates a strong market presence relative to performance peers like KFC, Subway, McDonald's, Domino's Pizza, Pizza Hut and Burger King, all within a similar range.
CSAT is important because it reflects customer loyalty, affects brand reputation, and drives business growth through positive word-of-mouth and repeat purchases.
BurgerFuel boasts a high overall customer satisfaction (CSAT) of 90% in New Zealand, with a 0.9pp increase year-over-year. Regionally, Otago leads with 97%, followed by Manawatū-Whanganui and Northland at 96%. Auckland shows 91%. This indicates consistently high customer approval, especially in Otago and Manawatū-Whanganui.
Average check is valuable because it shows how much customers spend per visit, influencing revenue strategies and menu pricing optimization efforts.
BurgerFuel's overall average check is 27.3 NZD, a 2.5% decrease year-over-year. Southland exhibits the highest average check at 34.4 NZD. Manawatū-Whanganui shows 30.5 NZD. Auckland and Wellington average 27.3 NZD. This shows varied spending across regions.
Outlet count indicates brand reach and market penetration, crucial for assessing growth, market share, and accessibility to customers across different regions.
BurgerFuel has a total number of outlets in New Zealand. Auckland dominates with 24 outlets. Wellington has 9 outlets. Canterbury and Bay of Plenty each have 6 outlets. Other regions like Hawke's Bay, Manawatū-Whanganui, Southland, Northland and Taranaki have fewer outlets. This shows that BurgerFuel has a strong presence in Auckland.
Understanding key competitors helps refine strategies, identify differentiation opportunities, and improve brand positioning to capture a larger market share.
McDonald's is the top competitor for BurgerFuel with a cross-visitation rate of 15.32%. Other competitors include KFC (6.71%), Burger King (4.82%), Pizza Hut (4.13%), and Domino's Pizza (3.61%). This data identifies key brands competing for BurgerFuel's customer base.
Traffic workload insights inform staffing, optimize operations, and tailor marketing, ensuring efficient service during peak hours and effective resource allocation.
BurgerFuel experiences peak traffic between 11:00 and 20:00, with the highest workload occurring between 17:00 and 19:00. There is significantly reduced traffic before 10:00 and after 21:00. This data indicates when BurgerFuel restaurants are busiest, showing when staffing should be highest.
Analyzing consumer segments by Gender and Generation informs targeted marketing, positioning strategies, and customization based on demographic characteristics.
BurgerFuel's customer base shows a high affinity for Women, with an affinity index indicating that the representation of women in the user base is notable. Men are also represented. The generational mix shows affinity for Gen Y, while Gen X and Gen Z are also represented. This suggests BurgerFuel appeals to a diverse demographic.