Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Malaysia and how they change over time
See what factors influence Burger King performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Malaysia
An analysis of Burger King' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King in Malaysia holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This indicates a strong competitive position relative to peers like Sushi Tie Wisma Sanyan, Beena's Signature Sky Avenue, MR CHURROS, Hot Bird - The Exchange TRX, Mokky's Pizza & Coffee Setapak and Domino's Pizza, all also at the 99th percentile.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and brand reputation.
Burger King's overall customer satisfaction in Malaysia is 51%, a decrease of 2 percentage points year-over-year. CSAT varies by state, with Perak leading at 85% (up 32.8pp) and Sarawak lagging at 68% (down 9.1pp). Monthly CSAT ranged from 43.44% to 54.38% during the reporting period.
Average check reflects customer spending per transaction, indicating pricing strategy effectiveness and customer purchasing power.
Burger King's average check in Malaysia is 34 MYR, a 20.9% increase year-over-year. Average check varies by state, with Sabah highest at 52.6 MYR. Monthly average check decreased from 36.54 MYR to 30.76 MYR during the reporting period.
Number of outlets indicates brand's market presence and accessibility, influencing market share and brand awareness.
Burger King has a varying number of outlets across Malaysian states. Selangor leads with 71 outlets, followed by Kuala Lumpur with 28, and Johor with 23. Other states have fewer outlets, with Negeri Sembilan and Kedah having the least with 3 outlets each.
Competitor analysis reveals key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's (10.49%) and KFC (9.27%) are Burger King's top competitors in Malaysia based on cross-visitation. ZUS Coffee (5.47%), Starbucks (4.10%), and Pizza Hut (3.50%) also show significant customer overlap.
Traffic workload by hour reveals peak operational periods, enabling efficient staffing and resource allocation for optimal service.
Burger King in Malaysia experiences peak traffic workload between 18:00 and 20:00, with a high of 63.42% at 19:00. Traffic is lowest between 02:00 and 05:00, indicating overnight operational downtime.
Consumer segment analysis informs targeted marketing, optimizing product offerings and messaging for different demographic groups.
Burger King's consumer base shows varying affinity across gender and generations. Women have an affinity index of 67, while men index at 123. Gen X indexes at 146, Gen Y at 101, and Gen Z at 77.