Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MR CHURROS is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MR CHURROS performance in the Malaysia and how they change over time
See what factors influence MR CHURROS performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of MR CHURROS' competitors in the Malaysia
An analysis of MR CHURROS' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
MR CHURROS is a leading brand with a 99th percentile market performance. This indicates a strong market standing compared to competitors like Domino's Pizza, Beena's Signature Sky Avenue, Cafe Chef Wan, Burger King, Sushi Tie Wisma Sanyan, and KLCG Confectionery & Bakery, Jalan Ampang, which share the same high percentile.
Customer satisfaction reflects brand loyalty and service quality, impacting repeat business and positive word-of-mouth referrals.
MR CHURROS boasts a high overall customer satisfaction of 96%, although it experienced a slight decrease of 1.5 percentage points year-over-year. Several states, including Kedah, Terengganu, Putrajaya and Negeri Sembilan, achieve 100% satisfaction. Johor showing 98%. The CSAT improved steadily between April and June 2025.
Average check reflects customer spending per visit, which highlights pricing strategy and customer purchase behavior.
MR CHURROS has an overall average check of 22.9 MYR, showing a slight increase of 0.8% year-over-year. Kuala Lumpur has the highest average check at 24.2 MYR. The average check experienced growth between April and June 2025.
Outlet count indicates brand's reach and market penetration, showing expansion and accessibility to customers.
MR CHURROS has the largest presence in Selangor with 62 outlets. Johor and Kedah each have 21 outlets, followed by Perak (20), Pahang & Penang (16). Kelantan has 14, Terengganu (13), Negeri Sembilan (12), and Malacca (10).
Competitor analysis reveals key players vying for the same customer base, guiding differentiation and strategic positioning.
Top competitors for MR CHURROS, based on customer cross-visitation, are OldTown White Coffee (10.17%), Warisan Kelate (9.88%), The Coffee Bean & Tea Leaf (8.43%), Restaurant Nur Laila (8.14%), and RESTORAN IKAN BAKAR HANTU AIR ASAM (7.27%).
Understanding traffic workload helps optimize staffing and resource allocation during peak and off-peak hours.
MR CHURROS experiences peak traffic between 11 AM and 5 PM, with the highest workload around 2 PM (55.59%). Traffic is minimal during the early morning hours (12 AM to 8 AM).
Segment analysis guides targeted marketing by understanding consumer demographics.
MR CHURROS shows a high affinity with women (index 117), suggesting they are overrepresented among its customers. Men are underrepresented (index 88). Gen Z has a high affinity (index 136), while Gen X (index 31) is under-indexed, and Gen Y (index 98) is closer to the average.