Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Colombia and how they change over time
See what factors influence Burger King performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Colombia
An analysis of Burger King' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King holds a leading market position in Colombia's Cafe & Restaurants industry with a 99th percentile, indicating a strong competitive advantage. Performance peers include Starbucks, Celestina Bogota, Primitivo, Restaurante, Bar, Bolera, Cuzco, and El Burlador Gastrobar, and Coctel del Mar, all within a similar leading position.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps understand customer perception and identify areas for service improvement and increased retention.
Burger King's overall CSAT in Colombia is 54%, up 3.8 percentage points year-over-year. CSAT varies significantly by region, with 'RAP Caribe' showing the highest CSAT (88%) and significant growth, while 'RAP del Agua y la Montaña' shows a lower CSAT (22%) and a decrease. Overall, Customer satisfaction increased between April and May, but decreased in June.
Average check (transaction value) reflects spending per visit. Monitoring this KPI informs pricing strategies and helps identify opportunities to increase revenue.
Burger King's overall average check in Colombia is 36.7K COP, up 6.2% year-over-year. 'RAP (Especial) Central' has the highest average check (38.3K COP) with no growth, while 'RAP del Agua y la Montaña' has a significantly lower average check (29.8K COP) also with no growth. Overall, average check value decreased between April and May, but increased in June.
Outlet count shows brand reach. Monitoring this metric reflects expansion and market penetration, vital for growth and brand visibility within the Cafe & Restaurants sector.
Burger King has the most outlets in 'RAP (Especial) Central' (21), followed by 'RAP del Agua y la Montaña' (14). 'RAP Caribe' has 3 outlets, 'RAP Pacífico' has 2, and 'RAP Gran Santander' has 1. This distribution highlights regional presence.
Competitor analysis shows market dynamics. Tracking top competitors reveals customer preferences, aiding strategic positioning and competitive advantage in Cafe & Restaurants.
Burger King's top competitors in Colombia, based on cross-visitation, are McDonald's (12.26%), Domino's Pizza (8.39%), El Corral (7.74%), Crepes & Waffles (7.74%), and KFC (5.16%). This indicates customer overlap and direct competition.
Traffic workload reflects peak hours. Understanding peak traffic times aids staffing and resource allocation, improving service efficiency and maximizing revenue during rush hours.
Burger King's peak traffic workload in Colombia occurs between 11:00 and 21:00, with the highest traffic observed between 17:00 and 20:00. The lowest traffic workload is between 0:00 and 8:00. This shows customer visit patterns.
Consumer segmentation enables targeting. Understanding consumer demographics (gender, generation) allows tailored marketing and product offerings, improving engagement and conversion.
Burger King's customer base in Colombia shows a higher affinity towards Men (Index 124) and Gen Y (Index 121). Women consumers has an index of 63 and Gen X index is 107. This suggests these segments are more engaged with Burger King's brand relative to average engagement.