Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Colombia and how they change over time
See what factors influence Starbucks performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Colombia
An analysis of Starbucks' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference in the industry.
Starbucks in Colombia holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This reflects strong customer preference relative to peers like Cuzco, Burger King, Coctel del Mar, Celestina Bogota, Primitivo, Restaurante, Bar, Bolera, and Quinua Y Amaranto, which also share this top-tier market standing.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue. Tracking CSAT is vital for business growth.
Starbucks in Colombia has an overall customer satisfaction of 71%, a 3.1 percentage point increase year-over-year. Regional CSAT varies, with 'RAP (Especial) Central' showing high satisfaction (85%) and significant growth, while 'RAP Pacífico' shows lower satisfaction (50%) and a decrease. The CSAT trend from April to June 2025 indicates declining satisfaction.
Average check indicates the typical amount customers spend per transaction, reflecting pricing strategy effectiveness and customer spending habits.
The overall average check for Starbucks in Colombia is 27.9K COP, a 2.4% increase year-over-year. 'RAP del Agua y la Montaña' has the highest average check (33.6K COP), with zero growth, while 'RAP (Especial) Central' has the lowest (26.2K COP). Average check fluctuated between April and June 2025, peaking in June.
The number of outlets reflects brand reach and market penetration. Expansion indicates growth strategy and accessibility for consumers.
Starbucks has a varying number of outlets across regions in Colombia. 'RAP (Especial) Central' leads with 33 outlets, indicating a strong presence. 'RAP del Agua y la Montaña' follows with 17 outlets, while 'RAP Caribe' and 'RAP Gran Santander' have the fewest, with only 4 outlets each.
Competitor analysis reveals key players attracting the same customer base, crucial for strategic positioning and competitive advantage.
Starbucks customers in Colombia also frequently visit Crepes & Waffles (14.65% cross-visitation), McDonald's (8.92%), El Corral (6.37%), Juan Valdez Café (4.46%), and KFC (4.14%). Crepes & Waffles is the most popular alternative, indicating a preference overlap.
Traffic workload by hours highlights peak and off-peak times, enabling optimized staffing, marketing, and operational efficiency.
Starbucks in Colombia experiences peak traffic workload between 10 AM and 6 PM (hod 10-18), with the highest activity around 3 PM (hod 15-17). Traffic is significantly lower during early morning hours (0-6 AM), suggesting operational adjustments can be made during these times.
Understanding consumer segments by gender and generation allows targeted marketing and product development, maximizing engagement and brand relevance.
Starbucks in Colombia is highly preferred by Women (78% affinity, under-indexed by -21.92) and Men (114% affinity, over-indexed by 14.41). Generational analysis indicates that Gen X has the highest affinity (122%, over-indexed), while Gen Z is less represented (72% affinity, under-indexed).