Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bonchon is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bonchon performance in the United States and how they change over time
See what factors influence Bonchon performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Bonchon' competitors in the United States
An analysis of Bonchon' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Bonchon's market performance is in the top 1% in the United States, which is leading. This indicates a very strong market standing compared to its peers like Lou Malnati's Pizzeria, The Toasted Yolk Cafe, The Juicy Crab, Hutchins BBQ, Bruster's Real Ice Cream, and Gocha's Breakfast Bar, all positioned at the 99th percentile.
Customer satisfaction is key to brand loyalty and growth, reflecting the quality of customer experience and service provided.
Bonchon's overall customer satisfaction (CSAT) is 77%, up 0.7 percentage points year-over-year. New Hampshire shows the highest CSAT at 100%, followed by Tennessee at 92%, Colorado at 88%, California at 86%, and Texas at 83%. This indicates generally positive customer experiences, with specific states showing exceptional satisfaction levels.
Average check reflects customer spending habits, influencing revenue. It indicates perceived value and pricing strategy effectiveness.
Bonchon's overall average check is $25.8, with no change year-over-year. The District of Columbia has the highest average check at $36, followed by Maryland at $33.1, Arizona at $31.8, Massachusetts at $30.6, and Florida at $30.1. This indicates varying spending patterns across different regions.
Outlet count reflects brand reach and expansion, showing market penetration and growth strategy effectiveness.
Bonchon has the most outlets in California (25), followed by Virginia (18), then Texas, Maryland and New York (10 each). Illinois and New Jersey have 9, and Massachusetts, Minnesota, and Florida have 6 each. This distribution indicates a strong presence in certain states, with potential for further expansion elsewhere.
Understanding competitors is vital for strategic positioning. It highlights brand differentiation opportunities and competitive landscape.
Bonchon's top competitors, based on customer cross-visitation, are McDonald's (8.30%), Starbucks (5.24%), Chick-fil-A (4.63%), Wendy's (3.67%), and Dunkin' (3.23%). This shows that Bonchon customers also frequent major fast-food and coffee chains.
Traffic workload analysis informs staffing and operational efficiency. It helps optimize resource allocation during peak hours.
Bonchon's peak traffic hours are between 11 AM and 9 PM, with the highest workload at 61.37% around 6 PM. The lowest traffic occurs between midnight and 10 AM. This data is crucial for staffing and resource planning to meet customer demand effectively.
Analyzing consumer segments enables targeted marketing. Understanding demographics like gender and generation improves ad relevance.
Bonchon's customer base shows a high affinity towards women (88 index, -11.91 delta) and an over-representation of Gen Z (151 index, +51.12 delta) and Gen Y (108 index, +8.32 delta), with lower affinity among Gen X (86 index, -14.37 delta). An affinity Index above 100 means the segment is overrepresented (i.e., has higher-than-average engagement or interest).