Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baja's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Baja's performance in the United States and how they change over time
See what factors influence Baja's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Baja's' competitors in the United States
An analysis of Baja's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, reflecting brand's foot traffic share in the industry.
Baja's, with a Market Performance of 99, is a leading brand in the Cafe & Restaurants industry in the United States, placing it in the top 1%. This percentile indicates high customer preference and market share relative to competitors like Falafel Inc, Cookie Plug, Caridad Restaurant, Eureka Eatery, Veselka, and SushiHana Ballantyne, all within a similar top-tier position.
Customer satisfaction (CSAT) is vital as it measures customer loyalty and indicates the likelihood of repeat business and positive referrals.
Baja's overall CSAT is 82%, a decrease of 1.6 percentage points year-over-year. CSAT varies by state: Massachusetts shows 92% with 2.1pp growth, Rhode Island shows 81% with 7.2pp growth, but Connecticut shows 69% with a significant decrease of 19.2pp. The dynamic CSAT data shows a decline from April (83.33%) to June (79.63%) 2025, suggesting potential areas for service improvement.
Average check is crucial for revenue optimization, showing how much customers spend, influencing pricing and upselling strategies.
Baja's overall average check is $16.9, a 3.4% increase year-over-year. Rhode Island has the highest average check at $17.6 USD, while Massachusetts is at $16.2 USD and Connecticut at $15 USD. Dynamic average check data shows fluctuations from April ($18.33) to June ($16.67) 2025, indicating varied spending habits across the observed months.
Number of outlets indicates market reach, expansion strategy, and brand accessibility across different geographic locations.
Baja's has varying numbers of outlets across states: Rhode Island has 10, Massachusetts has 3, and Connecticut has 2. This distribution reflects the brand's presence and potential focus areas for expansion or consolidation within the United States.
Competitor analysis reveals market dynamics, helping a brand understand its competitive landscape and identify strategic opportunities.
Baja's top competitors based on cross-visitation are McDonald's (14.29%), Dunkin' (12.99%), Wendy's (5.84%), Chipotle Mexican Grill (4.55%), and KFC (4.55%). These percentages represent the proportion of Baja's customers who also visit these competing brands.
Traffic workload insights are essential for optimizing staffing, resource allocation, and customer service during peak and off-peak hours.
Baja's traffic workload shows peak activity between 12 PM and 7 PM, with the highest traffic at 6 PM (62.62%). The lowest traffic occurs between midnight and 10 AM. This data helps Baja's optimize staffing levels and resource allocation to meet customer demand efficiently during peak hours.
Understanding consumer segments allows for tailored marketing, product development, and customer engagement strategies based on demographics.
Baja's customer base shows a higher affinity among women (93) and men (106). Among generations, Gen Y shows a high affinity (114) and Gen X (100), while Gen Z is under-indexed (59), indicating that Gen Y are more strongly represented among Baja's customers.