Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Cookie Plug is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Cookie Plug performance in the United States and how they change over time
See what factors influence Cookie Plug performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cookie Plug' competitors in the United States
An analysis of Cookie Plug' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cookie Plug's Market Performance is at the 99th percentile, indicating a leading position. This means it outperforms most competitors in foot traffic. Performance peers include Falafel Inc, Kings Dining & Entertainment, Caridad Restaurant, Buffalo Phil's Pizza & Grille, Garrett Popcorn Shops, and SushiHana Ballantyne.
Customer Satisfaction measures how happy customers are with their experience, impacting loyalty and brand reputation.
Cookie Plug's overall Customer Satisfaction is 67%, a decrease of 16.8 percentage points year-over-year. Satisfaction varies by state: California leads at 91%, followed by Florida at 73%. Indiana, Texas and Michigan show lower satisfaction levels at 63%, 52% and 48% respectively.
Average Check reflects the typical amount customers spend per transaction, influencing revenue and profitability.
Cookie Plug's overall Average Check is $15.50, a decrease of 2.3% year-over-year. In California, the average check is $14.80. The trend shows a slight decrease from April ($15.93) to June ($14.64) 2025.
Number of Outlets indicates brand's market presence and expansion, reflecting growth and accessibility.
Cookie Plug has a total of 23 outlets across the United States. California has the most outlets (7), followed by Texas (3). Other states with Cookie Plug locations include North Carolina, Alabama, Tennessee, Michigan (2 each), Pennsylvania, Florida, Oregon and Nevada (1 each).
Competitor analysis identifies key players competing for the same customers, informing competitive strategies.
Cookie Plug's top competitors, based on cross-visitation, are Taco Bell, IHOP, Burger King and Jack in the Box, each with a cross-visitation rate of 4.11%. Popeyes Louisiana Kitchen has a cross-visitation rate of 2.74%.
Traffic Workload reveals peak hours of customer activity, optimizing staffing and resource allocation.
Cookie Plug experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 6 PM (51.68%). The lowest traffic occurs during the early morning hours, from midnight to 10 AM.
Consumer segment analysis tailors marketing by understanding gender and generational preferences for effective campaigns.
Cookie Plug's customer base shows a high affinity towards women (index 112) and Gen Y (index 147), suggesting they are overrepresented compared to the average consumer. Men (index 90), Gen X (index 68), and Gen Z (index 32) are underrepresented.