Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Zahir Kebab performance in the Portugal and how they change over time
See what factors influence Zahir Kebab performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Zahir Kebab' competitors in the Portugal
An analysis of Zahir Kebab' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Zahir Kebab is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Zahir Kebab holds the 99th percentile in the Portugal Cafe & Restaurants market, indicating a leading position. This signifies a strong competitive advantage, suggesting high customer preference compared to peers like Domino's Pizza, Frade dos Mares, 100 Montaditos, Amorino Gelato, El Clan, and Sky Bar, who are also in the same leading percentile.
Reflects customer loyalty and overall brand perception. Lower satisfaction can indicate service or product issues needing attention.
Overall customer satisfaction for Zahir Kebab is 90%, but it decreased by 5.4 percentage points year-over-year. Lisbon shows 90% satisfaction with a -4.7pp change, while Setúbal shows 50% satisfaction with a significant -37pp drop. This indicates a decline in customer experience, particularly in Setúbal, requiring focused improvements.
Indicates spending per customer. Growth suggests increased value per transaction, while decline suggests the opposite.
The average check for Zahir Kebab is 10.1 EUR, showing a 9.5% increase year-over-year. Setúbal has an average check of 10.2 EUR, while Lisbon shows 10.1 EUR. This suggests improved revenue per customer, although the specific drivers behind the location performance need further investigation as Lisbon shows 0% growth.
Demonstrates brand reach and expansion. Growth indicates investment and market penetration efforts.
Zahir Kebab has 16 outlets in Lisbon, 2 in Setúbal, and 1 in Leiria. The concentration in Lisbon suggests a strong presence there, while Setúbal and Leiria have a smaller footprint. Further expansion strategies may focus on replicating the Lisbon success in other regions.
Highlights key market rivals. Understanding competitors' strengths/weaknesses informs competitive strategy.
The top competitors for Zahir Kebab, based on customer cross-visitation, are McDonald's (7.39%), A Padaria Portuguesa (3.98%), Burger King (2.27%), Pizza Hut (2.27%), and KFC (1.70%). This indicates that customers who visit Zahir Kebab also frequent these fast-food chains, suggesting a competitive overlap in the quick-service restaurant market.
Shows peak hours. Knowing traffic patterns helps optimize staffing, promotions, and resource allocation.
Traffic workload for Zahir Kebab peaks between 18:00 and 22:00, with the highest traffic at 21:00 (57.40%). The lowest traffic is between 2:00 and 9:00. This data indicates the need for increased staffing and resource allocation during peak evening hours to optimize service and minimize wait times.
Helps tailor marketing. Understanding demographics allows targeted campaigns and product development.
Zahir Kebab's customer base is composed by Women that are over-indexed (72%), and Men (121%). In terms of generations, Gen Y and Gen Z are over-indexed (144% and 129% respectively), while Gen X is under-indexed (44%). This suggest high affinity with Men, Gen Y and Gen Z.