Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Portugal and how they change over time
See what factors influence McDonald's performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Portugal
An analysis of McDonald's' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's in Portugal holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This signifies strong customer preference. Competitors like Burger King, Han Table Barbecue, KFC, Nicolau, CA Downtown - Brunch & Specialty Coffee, and Pastéis de Belém, share the same range.
Customer satisfaction is vital. It indicates loyalty, impacts brand perception, and drives repeat business and positive recommendations.
McDonald's Portugal has an overall customer satisfaction of 56%, a decrease of 3.7 percentage points year-over-year. Castelo Branco shows the highest satisfaction at 93%, while Coimbra shows a slight decrease. There is fluctuation in satisfaction across regions.
Average check reveals how much customers spend per visit, influencing revenue strategies, pricing optimization, and identifying upselling opportunities.
The average check for McDonald's Portugal is 11 EUR, a 7.2% increase year-over-year. Portalegre shows the highest average check at 14.2 EUR. There is monthly growth in average check, it indicates increased customer spending over time.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and accessibility, crucial for market share and revenue.
McDonald's Portugal has the most outlets in Lisbon (62), followed by Porto (38). Setúbal, Braga, Faro, Aveiro, Leiria, Coimbra, Santarém and Castelo Branco have fewer outlets. Outlet distribution is geographically concentrated.
Competitor analysis reveals market dynamics, helping to understand customer choices, improve competitive positioning, and identify growth opportunities.
Burger King is the primary competitor for McDonald's in Portugal, with a cross-visitation rate of 12.86%. Other competitors include Pastéis de Belém (2.47%), Pizza Hut (2.23%), KFC (2.06%), and A Padaria Portuguesa (1.42%).
Traffic workload reveals peak hours, informing staffing, marketing, and resource allocation for enhanced customer experience and operational efficiency.
McDonald's Portugal experiences peak traffic between 12:00 and 21:00, with the highest workload at 21:00 (63.93). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing during off-peak times.
Consumer segments drive targeted marketing, tailoring strategies to specific groups for enhanced engagement and ROI, based on demographics and affinity.
McDonald's Portugal consumers show high affinity for Men (index 119) and Gen X (index 123). Women (index 74), Gen Y (index 87), and Gen Z (index 85) are under-indexed. This suggests targeted strategies could improve engagement with these segments.