Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Portugal and how they change over time
See what factors influence McDonald's performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Portugal
An analysis of McDonald's' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Portugal's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong competitive advantage. Performance peers in the adjacent percentile range include CA Downtown - Brunch & Specialty Coffee and Pastéis de Belém.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall customer satisfaction in Portugal is 57%, a decrease of 4.4 percentage points year-over-year. Castelo Branco shows the highest CSAT at 94% with a growth of 19.3 percentage points, while Coimbra shows a decrease of 0.4 percentage points.
Average check reveals spending habits, crucial for revenue strategies. Tracking changes informs pricing and promotion decisions to boost profitability.
The overall average check for McDonald's in Portugal is 11 EUR, an increase of 7.2% year-over-year. Portalegre has the highest average check at 14.2 EUR. Vila Real's average check is 12.7 EUR, while Évora's is 11.5 EUR.
Outlet count indicates market presence and accessibility. Growth reflects expansion strategy, crucial for reaching more customers and boosting revenue.
McDonald's has 63 outlets in Lisbon, indicating a strong presence. Porto follows with 38 outlets, and Setúbal has 22. Castelo Branco has the fewest outlets among the top counties, with 4.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared customer base, informing competitive strategies and marketing.
Burger King is the top competitor for McDonald's in Portugal, with a cross-visitation rate of 12.83%. Pastéis de Belém has a cross-visitation rate of 2.46%, while Pizza Hut has 2.22%.
Traffic workload by hour reveals peak times, crucial for staffing and resource allocation. Optimizing operations ensures smooth service and customer satisfaction.
McDonald's in Portugal experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload at 8:00 PM (64.93) and 9:00 PM (65.29). Traffic is lowest between 3:00 AM and 7:00 AM.
Understanding consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women have an affinity index of 73, while Men have an affinity index of 122. Gen X has an affinity index of 124, Gen Y has 87, and Gen Z has 85. Men and Gen X are overrepresented.