Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Portugal and how they change over time
See what factors influence Burger King performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Portugal
An analysis of Burger King' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King in Portugal holds a Market Performance percentile of 99, placing it in a leading position. This indicates a strong market presence and high customer preference compared to peers like McDonald's, KFC, and others in the top 1%.
Customer Satisfaction (CSAT) is key to understanding customer loyalty and repeat business, reflecting the effectiveness of service and product quality.
Burger King's overall CSAT in Portugal is 57%, a slight decrease year-over-year. Satisfaction varies by county, with Bragança at 96% showing high satisfaction, while others like Porto show lower CSAT scores. Monthly CSAT fluctuated, peaking in May 2025 at 60.49%.
Average Check reveals customer spending habits, reflecting menu pricing strategy, customer purchasing power, and overall sales revenue trends.
The overall Average Check for Burger King in Portugal is 12.9 EUR, reflecting a 9.7% increase year-over-year. Faro has the highest average check at 15.3 EUR. Monthly average check has seen an increase, peaking in July 2025 at 13.45 EUR.
Number of Outlets shows brand reach, indicating investment in geographic market coverage and physical presence in key regions and cities.
Burger King has a significant presence in Portugal, especially in Porto (48 outlets) and Lisbon (44 outlets). Other counties have fewer locations, indicating focused market coverage in the country’s major urban centers.
Competitor analysis reveals market rivalry, highlighting key players and their influence based on customer overlap, driving better strategic positioning.
McDonald's is Burger King's primary competitor in Portugal, with a cross-visitation rate of 21.86%. KFC, Pizza Hut, Telepizza, and Pastéis de Belém also attract Burger King's customers, but to a much lesser extent.
Traffic Workload identifies peak hours, enabling optimal staffing, resource allocation, and targeted marketing strategies for maximizing customer satisfaction.
Burger King in Portugal experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 9:00 PM (63.49%). Traffic is significantly lower during early morning hours, from midnight to 10:00 AM.
Understanding consumer segments informs targeted marketing and positioning strategies, optimizing resource allocation for maximum impact on distinct consumer groups.
Burger King's customer base in Portugal shows a higher affinity towards women (79) and men (115) are overrepresented. Gen X (110), Gen Y (94) and Gen Z(100) have high affinity.