Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Portugal and how they change over time
See what factors influence Burger King performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Portugal
An analysis of Burger King' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Portugal is in the top 1% (leading) of brands in the Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Performance peers in adjacent percentile ranges include CA Downtown - Brunch & Specialty Coffee and Pastéis de Belém.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Portugal is 58%, a slight increase of 0.2 percentage points year-over-year. Bragança shows the highest satisfaction at 96%, while Porto shows 66%. There is variability in customer satisfaction across different counties.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Burger King in Portugal is 12.90 EUR, a 9.70% increase year-over-year. Faro has the highest average check at 15.30 EUR. This indicates increased spending per customer compared to the previous year.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
Burger King has 49 outlets in Porto, the highest number in Portugal, followed by Lisbon with 45 outlets. This distribution reflects strategic placement to maximize market coverage and customer access.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Burger King in Portugal, with a cross-visitation rate of 21.88%. KFC, Pizza Hut, and Telepizza also show notable cross-visitation, indicating shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King in Portugal experiences peak traffic between 11 AM and 10 PM, with the highest workload at 8 PM (64.17) and 9 PM (64.69). Traffic is minimal between midnight and 10 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women (84%) are overrepresented among Burger King's consumers in Portugal, while men (113%) are underrepresented. Gen X (110%) shows high affinity, while Gen Y (94%) and Gen Z (100%) are closer to the average.