Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Portugal and how they change over time
See what factors influence Pizza Hut performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Portugal
An analysis of Pizza Hut' competitors in the Portugal
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 24% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut's market performance in Portugal is at the 76th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the 76-77th percentile range include The Folks, Fiorella - Italian Restaurant, Hygge Kaffe, Chimarrão, Pizzaria Luzzo, and Time Out Market Lisboa.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Pizza Hut's overall customer satisfaction in Portugal is 72%, a significant increase of 19.1 percentage points year-over-year. Lisbon shows the highest satisfaction at 88%, while Coimbra and Leiria experienced a decrease. This indicates strong positive sentiment overall, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Pizza Hut in Portugal is 17.2 EUR, a 7.9% increase year-over-year. Faro has the highest average check at 21.8 EUR. This suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pizza Hut has 32 outlets in Lisbon, the highest number in Portugal, followed by Porto with 26. This distribution highlights key markets for Pizza Hut, with Lisbon representing a significant concentration of its presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's (21%) and Burger King (11%) are the top competitors with the highest cross-visitation from Pizza Hut customers in Portugal. This indicates a significant overlap in customer base, suggesting these brands are primary competitors for Pizza Hut.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Pizza Hut's traffic workload in Portugal peaks between 12:00 PM and 9:00 PM, with the highest activity around 8:00 PM. This data suggests that Pizza Hut experiences its busiest periods during lunch and dinner hours, requiring adequate staffing during these times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Pizza Hut's customer base in Portugal shows a high affinity towards women (97) and men (103). Gen Z (107) shows a higher affinity compared to Gen X (100) and Gen Y (94). This suggests targeted marketing efforts should consider the preferences of Gen Z.