Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Portugal and how they change over time
See what factors influence Pizza Hut performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Pizza Hut' competitors in the Portugal
An analysis of Pizza Hut' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Pizza Hut holds a leading position with a percentile of 99 in Portugal's Cafe & Restaurants sector. This indicates a strong market presence, suggesting Pizza Hut captures a significant share of customer traffic compared to peers like Pizzaria Luzzo and Poke House.
Customer satisfaction (CSAT) indicates customer loyalty and is a predictor of business growth and sustainability in the Cafe & Restaurants industry.
Pizza Hut's overall CSAT in Portugal is 70%, a 17.9pp increase year-over-year, signaling improved customer sentiment. Lisbon demonstrates the highest CSAT at 87%, while Coimbra shows a decrease. This data helps pinpoint locations needing attention to improve customer experience.
Average check (revenue per transaction) reflects customer spending habits and the brand's ability to upsell or attract high-value orders.
Pizza Hut's average check in Portugal is 17.2 EUR, a 7.9% increase year-over-year. Faro has the highest average check at 21.8 EUR. The increasing average check indicates customers are spending more per visit, reflecting positive pricing power or order composition.
Outlet count indicates brand's reach and accessibility, reflecting investment in physical presence and potential market coverage.
Pizza Hut has a strong presence in Portugal, particularly in Lisbon (32 outlets) and Porto (26 outlets). This demonstrates concentrated investment in key urban areas to capture significant market share and customer foot traffic.
Cross-visitation data reveals key competitors, informing competitive strategies and highlighting shared customer preferences.
McDonald's (21.03%) and Burger King (11.01%) are Pizza Hut's main competitors in Portugal, based on cross-visitation data. This indicates a significant overlap in customer base, suggesting Pizza Hut customers also frequent these fast-food chains.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to meet demand.
Pizza Hut's peak traffic hours in Portugal are between 12:00 and 21:00, particularly from 12:00-14:00 and 19:00-21:00. This information is crucial for optimizing staffing levels and managing resources to handle peak customer flow efficiently.
Understanding consumer segments informs targeted marketing and positioning strategies, leading to more effective customer engagement.
Pizza Hut's consumer base in Portugal shows a higher affinity for women (91%) and Gen Z (107%). Gen X is around the average (100%) and Gen Y is under the average (94%). This data suggests targeted campaigns for women and Gen Z may yield higher engagement.