Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Portugal and how they change over time
See what factors influence Domino's Pizza performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Portugal
An analysis of Domino's Pizza' competitors in the Portugal
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Portugal has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This suggests strong brand preference and competitive advantage. Performance peers in similar positions include Frade dos Mares, Zahir Kebab, 100 Montaditos, Sky Bar, Amorino Gelato, and Telepizza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service and product improvement.
Domino's Pizza's overall CSAT in Portugal is 53%, a decrease of 17.5 percentage points year-over-year. There are variations in CSAT across counties, with Castelo Branco showing the highest CSAT at 74% (up 15.4pp) and Lisbon the lowest at 42% (down 22.9pp). The CSAT dynamic data indicates a decline from May to July 2025.
Average check (avgCheck) reflects spending per order, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotional strategies.
The overall average check for Domino's Pizza in Portugal is 14 EUR, an increase of 12.5% year-over-year. Average check values vary by county, with Braga showing the highest average check at 17.8 EUR. Dynamic data indicates an increase in average check from May to July 2025.
Number of outlets indicates brand presence and market penetration. Tracking outlet distribution informs expansion strategies and market coverage effectiveness.
Domino's Pizza has the highest number of outlets in Lisbon (25), followed by Porto (9) and Setúbal (7). This distribution reveals the brand's concentration in major urban areas within Portugal.
Competitor analysis reveals top competing brands, enabling strategic positioning and competitive advantage development via differentiation.
The top competitors for Domino's Pizza in Portugal, based on customer cross-visitation, are McDonald's (16.14%), Burger King (14.12%), Pizza Hut (3.46%), KFC (2.88%), and Pastéis de Belém (2.31%).
Traffic workload analysis pinpoints peak hours, optimizing staffing and resource allocation to meet customer demand efficiently.
Domino's Pizza's traffic workload in Portugal peaks between 11:00 and 22:00, with the highest workload observed between 18:00 and 21:00. Traffic is very low during night hours.
Analyzing consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand resonance with key demographics.
Domino's Pizza customers in Portugal show high affinity towards women (81) and a very strong affinity to Gen Z (144). This indicates that Gen Z consumers are overrepresented compared to the average customer base.