Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yorma's performance in the Germany and how they change over time
See what factors influence Yorma's performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Yorma's is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of Yorma's' competitors in the Germany
An analysis of Yorma's' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
Yorma's market performance is at the 36th percentile, indicating a below average market standing. This means Yorma's captures less foot traffic compared to most competitors in Germany's Cafe & Restaurants industry. Performance peers in the same percentile include Grafschafter Wirtshaus - Duisburg, Diyosdoener, Autohof Europa Park Rasthof K.H.Schneider Rasthof GmbH, The Namos Restaurant, Borchardt, and Fischhus.
Competitor analysis reveals market dynamics, informing strategies to gain competitive advantage and attract customers.
McDonald's is the most cross-visited brand by Yorma's customers (20%), followed by Burger King (7.06%), KFC (5.88%), Starbucks (5.88%), and BackWerk (5.88%). This indicates that a significant portion of Yorma's customers also frequent these fast-food chains, suggesting potential competition for the same customer base.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Yorma's experiences peak traffic workload between 12:00 and 18:00, with the highest workload at 53.25% around 13:00. Traffic is minimal between 0:00 and 4:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Yorma's customer base shows a high affinity for women (72%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (118%). Gen X (144%) and Gen Z (241%) show high affinity, while Gen Y (38%) is underrepresented.