Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Yorma's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yorma's performance in the Germany and how they change over time
See what factors influence Yorma's performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Yorma's' competitors in the Germany
An analysis of Yorma's' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Yorma's market performance is at the 99th percentile, indicating a leading position. This highlights strong competitive strength. Performance peers are: Efes - Türkischer Imbiss Döner & Pizza, Zum Skipper Das Fischrestaurant, Nelson Cafe Bar, A Small Café, Ristorante il Tartufo - Köln, Katz Orange.
Customer satisfaction reflects brand perception, impacting loyalty and growth. Tracking changes identifies improvement areas.
Yorma's overall customer satisfaction is 74%, up by 8.4 percentage points year-over-year, indicating improvement. Customer satisfaction varies across states, with North Rhine-Westphalia showing the highest value (91%) and a decrease, while Hesse showed the highest growth (82%).
Average check reflects spending per customer, influencing revenue. Tracking changes shows pricing and upselling effectiveness.
Yorma's overall average check is 6.8 EUR, up 23.6% year-over-year, signifying increased customer spending. Bavaria reports an average check of 6.6 EUR with no growth value reported.
Outlet count shows market presence and reach. Monitoring changes indicates expansion strategy and brand accessibility.
Yorma's has the most outlets in Bavaria (16), followed by Baden-Württemberg (4). Bremen, North Rhine-Westphalia, Rhineland-Palatinate, and Hesse each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and differentiation.
Yorma's top competitors based on cross-visitation are McDonald's (13.16%), Burger King (7.89%), Subway (5.26%), PETER PANE Burgergrill & Bar (5.26%), and Müller Café & Bäckerei (3.95%).
Traffic workload identifies peak hours, informing staffing and resource allocation for optimal service and efficiency.
Yorma's traffic workload peaks between 12:00 and 14:00, with lower traffic during early morning and late-night hours.
Understanding consumer segments allows targeted marketing and product development, increasing engagement and ROI.
Women show high affinity (79%), while men are over-indexed (112%). Gen X has near-average affinity (101%), Gen Y shows under-indexing (93%), and Gen Z demonstrates a high affinity (170%).