Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yorma's performance in the Germany and how they change over time
See what factors influence Yorma's performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yorma's' competitors in the Germany
An analysis of Yorma's' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yorma's is in the lower 35% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yorma's market performance is in the lower 35%, indicating a lagging position. This suggests lower foot traffic compared to competitors. Performance peers in the same percentile range include Sissi und Franz, Bäckerei Goeken, 87 Mamma Lina, Sadhu, Biel's, and Bindaas.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Yorma's overall CSAT is 73%, a 5.8 percentage point increase year-over-year, indicating improved customer happiness. North Rhine-Westphalia shows the highest CSAT at 91%, while Baden-Württemberg has the lowest at 63%. CSAT fluctuated between 69.23% and 76.70% during the observed months.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Yorma's overall average check is 6.8 EUR, a 24.5% increase year-over-year, suggesting customers are spending more per visit. Bavaria's average check is 6.7 EUR. The average check varied from 5.5 EUR to 7.86 EUR during the observed months.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Yorma's has 19 outlets in Bavaria, representing the largest concentration. Baden-Württemberg has 5 outlets, while Bremen, North Rhine-Westphalia, Rhineland-Palatinate and Hesse each have 1 outlet, indicating varied regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's (13.70%) and Burger King (8.22%) are the top competitors visited by Yorma's customers, indicating significant overlap in customer base. Subway and PETER PANE Burgergrill & Bar share 5.48% cross visitation, followed by Der Beck at 4.11%.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Yorma's traffic workload peaks between 11:00 and 14:00, reaching approximately 52%. Traffic starts increasing at 5:00, with minimal activity between 22:00 and 4:00, indicating nighttime closure or reduced hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI through tailored messaging.
Women show a 75 affinity index, while men show a 116 affinity index, indicating men are overrepresented among Yorma's customers. Gen X has an affinity index of 101, Gen Y 93, and Gen Z 170, suggesting Gen Z has a high affinity for the brand.