Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Germany and how they change over time
See what factors influence Burger King performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Germany
An analysis of Burger King' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Germany is at the 94th percentile, indicating a leading position. This means Burger King outperforms most competitors in attracting customers. Performance peers in a similar range include McDonald's at the 100th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Higher satisfaction scores indicate stronger performance.
Burger King's overall customer satisfaction in Germany is 55%, a 7.9 percentage point increase year-over-year. Bremen shows the highest satisfaction at 69%, while Schleswig-Holstein experienced a slight decrease. This indicates generally improving customer sentiment.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Increases suggest higher customer value per visit.
The average check for Burger King in Germany is 16.6 EUR, a 13.2% increase year-over-year. Bremen has the highest average check at 21.9 EUR. This indicates customers are spending more per visit compared to the previous year.
Outlet count indicates market reach and brand presence. A larger network can enhance accessibility and drive overall sales volume.
Burger King has the most outlets in North Rhine-Westphalia (160), followed by Bavaria (122) and Baden-Württemberg (104). This distribution highlights key regions for Burger King's operations in Germany.
Identifying top competitors helps refine strategies and understand market dynamics. Cross-visitation rates reveal shared customer base and competitive overlap.
McDonald's is the top competitor with a 20.11% cross-visitation rate, followed by KFC at 4.36%. This indicates a significant overlap in customer base between Burger King and McDonald's in Germany.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Burger King experiences peak traffic between 11:00 and 19:00, with the highest workload at 18:00 (64.02). Traffic is lowest in the early morning hours. This data helps optimize staffing during peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women are overrepresented among Burger King's consumers (77% affinity), while men are significantly overrepresented (115% affinity). Gen X (104% affinity) and Gen Y (105% affinity) show high affinity, while Gen Z is slightly underrepresented (92% affinity).