Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Germany and how they change over time
See what factors influence Burger King performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Germany
An analysis of Burger King' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in Germany is leading at the 99th percentile. This means Burger King captures a significantly higher share of customer traffic compared to most competitors, positioning it strongly in the Cafe & Restaurants industry. Competitors like McDonald's, L'Osteria, and KFC are also in this leading percentile.
CSAT indicates customer happiness, showing brand perception and loyalty. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Burger King's overall customer satisfaction in Germany is 54%, a 7.6 percentage point increase year-over-year. This suggests improving customer perception. States like Bremen, Saxony-Anhalt, and North Rhine-Westphalia show the highest CSAT scores.
Average check reflects customer spending per visit. It impacts revenue and informs pricing and promotional strategies to optimize sales.
The average check for Burger King in Germany is EUR 16.60, up by 13.2% year-over-year, indicating increased spending per customer. Bremen has the highest average check at EUR 21.90, showcasing potential regional pricing power.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and higher potential revenue.
Burger King has a significant presence in Germany, with the highest number of outlets in North Rhine-Westphalia (160). Bavaria (120) and Baden-Württemberg (103) also have substantial outlet counts, reflecting strategic regional focus.
Understanding key competitors helps refine strategies. Analyzing cross-visitation reveals which brands attract similar customer bases.
McDonald's is Burger King's top competitor in Germany, with a 20.04% cross-visitation rate, meaning 20.04% of Burger King customers also visit McDonald's. KFC, L'Osteria, and Subway also compete for the same customer base, though to a lesser extent.
Traffic workload by hour helps optimize staffing and promotions. Identifying peak times allows for efficient resource allocation.
Burger King's traffic workload in Germany peaks between 12:00 PM and 6:00 PM, with the highest traffic at 6:00 PM (65.64%). This indicates the busiest times for Burger King are during the afternoon and early evening.
Analyzing consumer segments informs marketing and positioning. Affinity insights guide targeted campaigns and product development.
Women shows higher affinity (72%) while Men shows over-representation (116%) towards Burger King in Germany. Gen X and Gen Y segments are over-represented showing affinity (104% and 105% respectively) while Gen Z is under-represented (93%).