Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Germany and how they change over time
See what factors influence Starbucks performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Germany
An analysis of Starbucks' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks' market performance in Germany is at the 69th percentile, indicating an above-average market standing. This means Starbucks attracts more customers than 69% of Cafe & Restaurants brands. Performance peers in a similar range include Pizza Hut, Haus des Döners, and Junge Die Bäckerei.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Starbucks' overall customer satisfaction in Germany is 58%, a 1.6 percentage point increase year-over-year. North Rhine-Westphalia shows the highest satisfaction at 71%, while Mecklenburg-Vorpommern has the lowest at 57%. This suggests regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Starbucks in Germany is 11.30 EUR, an 18.90% increase year-over-year. Lower Saxony has the highest average check at 12.90 EUR. This indicates customers are spending more per visit compared to the previous year.
Outlet count indicates market presence and accessibility, influencing brand visibility and customer reach.
Starbucks has 37 outlets in North Rhine-Westphalia, the highest number in Germany. Bavaria follows with 28 outlets. This distribution reflects Starbucks' strategic focus on key regions within Germany.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for Starbucks in Germany, with a cross-visitation rate of 14.01%. Burger King follows at 6.89%. This indicates a significant portion of Starbucks customers also visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Starbucks' peak traffic workload in Germany occurs between 14:00 and 16:00 (2 PM - 4 PM), reaching approximately 56.66%. Traffic starts increasing significantly from 6:00 AM, peaking in the afternoon, and declining after 18:00 (6 PM).
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Starbucks in Germany shows high affinity with women (index 111) and Gen Z (index 130), indicating these segments are overrepresented among Starbucks customers. Gen Y also shows high affinity (index 113), while Gen X is underrepresented (index 91).