Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Starbucks performance in the Germany and how they change over time
See what factors influence Starbucks performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Starbucks' competitors in the Germany
An analysis of Starbucks' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks is a leading brand in Germany's Cafe & Restaurants industry, holding the top 1% market performance. This high percentile indicates a strong market presence and customer preference compared to its peers like Haus des Döners, Junge Die Bäckerei., XIAO, Pizza Hut, ALEX, and Hofbräuhaus München, all positioned at the 99th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term success. Tracking CSAT helps identify areas for improvement.
Starbucks in Germany has an overall customer satisfaction (CSAT) of 58%, a 2.7 percentage point increase year-over-year. North Rhine-Westphalia shows the highest CSAT at 70%, while Mecklenburg-Vorpommern has the largest decrease. CSAT varied between 52.07% and 66.94% from May to July 2025.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior. Growth signals revenue potential.
The overall average check for Starbucks in Germany is 11.30 EUR, an increase of 18.70% year-over-year. Lower Saxony has the highest average check at 13.10 EUR. The average check varied between 10.63 EUR and 12.29 EUR from May to July 2025.
Outlet count indicates market reach and expansion. Tracking distribution across regions helps assess brand accessibility and growth opportunities.
Starbucks has the most outlets in North Rhine-Westphalia (36), followed by Bavaria (26) and Hesse (24). This distribution reveals key regions for Starbucks' operations in Germany. Brandenburg has the least number of outlets.
Competitor analysis reveals market dynamics and competitive landscape, informing strategic positioning and identifying potential threats/opportunities.
The top competitors for Starbucks in Germany, based on cross-visitation, are McDonald's (14.23%), Burger King (7.11%), L'Osteria (5.48%), KFC (3.39%), and Frittenwerk (2.20%). This indicates a significant overlap in customer base with these fast-food and restaurant chains.
Traffic workload by hour reveals peak times, enabling optimized staffing, marketing, and resource allocation for enhanced customer experience.
Starbucks in Germany experiences peak traffic workload between 12:00 and 16:00, with the highest workload at 15:00 (57.25%). Traffic significantly increases starting at 6:00, peaks in the afternoon, and declines after 18:00.
Understanding consumer segments allows for tailored marketing, product development, and messaging, enhancing engagement and maximizing ROI.
Starbucks in Germany shows a higher affinity among women (Index 107) compared to men (Index 96). Gen Z (Index 126) and Gen Y (Index 113) are overrepresented, while Gen X (Index 91) are underrepresented, suggesting that marketing strategies should focus on younger generations.