Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Germany and how they change over time
See what factors influence McDonald's performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Germany
An analysis of McDonald's' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's in Germany holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile signifies strong market dominance and customer preference compared to competitors such as Burger King, L'Osteria, and KFC, which share a similar high-performance bracket.
Customer satisfaction is vital for loyalty and growth, reflecting service quality and directly influencing brand perception and repeat business.
McDonald's in Germany has an overall customer satisfaction (CSAT) of 38%, a decrease of 2.4 percentage points year-over-year. Thuringia shows the highest CSAT at 49% with a growth of 2 percentage points, while Bavaria records 40% with a decline of 3.2 percentage points, indicating regional variations in customer experience.
Average check indicates spending per customer, crucial for revenue analysis and understanding pricing effectiveness and customer purchase behavior.
The overall average check for McDonald's in Germany is 15.4 EUR, reflecting a 7.6% increase year-over-year. Saarland leads with an average check of 19.2 EUR, while other states like Baden-Württemberg and Schleswig-Holstein report lower average checks, suggesting regional variations in spending habits.
Outlet count reflects market reach and accessibility, indicating brand presence and potential for serving a wide customer base.
McDonald's has a significant presence in Germany, with North Rhine-Westphalia having the highest number of outlets at 360, followed by Bavaria with 332. This distribution indicates the brand's strategic focus on densely populated regions to maximize customer access and market coverage.
Competitor analysis identifies key rivals and customer overlap, crucial for strategic positioning and competitive advantage in the cafe and restaurant industry.
Burger King is the top competitor for McDonald's in Germany, with a cross-visitation rate of 9.81%. KFC and L'Osteria also show notable cross-visitation rates (3.64% and 2.53% respectively), indicating shared customer interests and potential areas for competitive focus.
Traffic workload analysis helps optimize staffing and resources by understanding peak hours, ensuring efficient service and customer satisfaction.
McDonald's in Germany experiences peak traffic workload between 17:00 and 19:00, with the highest workload recorded at 18:00 (65.25). Conversely, traffic is lowest between 3:00 and 5:00, indicating the need for adjusted operational strategies based on time of day.
Understanding consumer segments allows for tailored marketing, optimizing engagement and resonance with specific demographic groups to maximize ROI.
McDonald's in Germany shows a high affinity with women (index 81), suggesting they are a significant consumer base. Gen X has an affinity index of 108, Gen Y and GenZ have affinity index of 100 and 101 respectively.