Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Germany and how they change over time
See what factors influence McDonald's performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Germany
An analysis of McDonald's' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's in Germany holds a leading market performance, ranking in the top 1%. This indicates a strong competitive position. Performance peers include 60 seconds to napoli, PETER PANE Burgergrill & Bar, Subway, KFC, L'Osteria, and Burger King.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's in Germany sees Burger King as its top competitor with a cross-visitation rate of 10.17%. Other competitors include KFC (3.62%), L'Osteria (2.42%), Subway (1.97%), and Cafe Extrablatt (1.25%).
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's in Germany experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (62.26). Traffic is lowest between 03:00 and 06:00.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
McDonald's in Germany shows a high affinity with women (83%), and men (111%). Among generations, Gen X (106%) and Gen Y (101%) show higher affinity, while Gen Z (97%) is slightly under-indexed.
Cafés & Restaurants