Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Germany and how they change over time
See what factors influence McDonald's performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Germany
An analysis of McDonald's' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market performance position in Germany's Cafe & Restaurants industry, ranking in the top 1% (100th percentile). This indicates a strong competitive advantage. Performance peers include Subway, PETER PANE Burgergrill & Bar, 60 seconds to napoli, KFC, L'Osteria, and Burger King.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's customer satisfaction in Germany is at 39%, a decrease of 2.5 percentage points year-over-year. Thuringia shows the highest satisfaction at 50% with a 2pp increase, while Bavaria shows 41% with a decrease of 3.2pp. Overall, customer satisfaction has fluctuated between 36.84% and 39.92% during the reporting period.
Average check reveals customer spending habits, influencing revenue and profitability strategies.
The average check for McDonald's in Germany is 15.4 EUR, a 7.6% increase year-over-year. Saarland has the highest average check at 19.2 EUR. The average check fluctuated between 15.24 EUR and 15.61 EUR during the reporting period.
Outlet count indicates market presence and accessibility, driving brand visibility and customer reach.
McDonald's has 359 outlets in North Rhine-Westphalia, the highest number in Germany. Bavaria follows with 337 outlets. The number of outlets varies across states, reflecting regional market strategies.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Burger King is the top competitor for McDonald's in Germany, with a cross-visitation rate of 9.83%. Other competitors include KFC (3.64%), L'Osteria (2.52%), Subway (1.94%), and Cafe Extrablatt (1.31%).
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
McDonald's in Germany experiences peak traffic workload between 17:00 and 19:00, reaching 63.87% at 18:00. Traffic is lowest between 3:00 and 5:00. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
McDonald's customer base in Germany shows a high affinity towards women (82%, under-indexed) and men (112%, over-indexed). Gen X shows an affinity index of 108 (over-indexed), while Gen Y and Gen Z both show an affinity index of 100.